Starbucks Product Managers Try To Deliver Success

Starbucks needs to find a way to become popular once again

Starbucks needs to find a way to become popular once again Image Credit: Photo by Takahiro Sakamoto on Unspl Let’s face it: that Starbucks coffee sure does taste good. You know it, I know it, and all of those people who are currently standing in line waiting for their next cup of coffee know it … Read more

Why Product Managers Need Checklists In Order To Be Successful

Let’s face it, being a product manager means that there are a lot of different things that you are responsible for accomplishing. Many of these things are very small details, a few are medium sized tasks, and just a couple may be very large. However, if you “drop the ball” on any of the things … Read more

Product Managers Need To Know How Much Time To Invest In A Prospect

Talk to any product manager and they can tell you, when a new product gets introduced, the product manager becomes a part of the sales team for at least awhile – that’s almost a part of the product development definition. What this really means is that you are going to get caught up in the … Read more

I’d Like To Buy Some Time With That Product…

Selling Time With Your Product As product managers we are always looking for ways to give our products a unique selling proposition. We add unique features, we drop the price, we try bundling the product with other products, etc. However, maybe we’ve been overlooking the single most important way that we can get our potential … Read more