Is Microsoft Planning On Having Blue Light Specials?
Put yourself in the shoes of a Microsoft product manger for just a moment. You’ve got a bit of a challenge: you work for a
The Accidental Product Manager Archive
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Tag: brand manager
How To Market Your Product In 2010
2009 is dead, long live 2009. Ok, so it’s not quite dead yet; however, even as your sales teams are running around trying to close
Is Your Marketing Message Missing The Point?
If you were going fishing, how much luck catching fish do you think that you would have if you didn’t use any bait on your
Learn To Read Your Customer’s Mind In 3 Simple Steps
Just shut-up and buy my product! In fact, while you are at it, buy a lot of my product. If only we could really tell
Product Manager Why Aren’t You Doing A Better Job Of Managing Your Sales Team?
I don’t care if your product turns lead into gold, if your salespeople don’t go out there and do a good job of selling your
Too Much Choice Is Bad: Customers Don’t Want To Do Your Job For You
Shopping for groceries is a pain. Being forced to do a grocery store’s job for them is a bigger pain. The U.K. supermarket chain Asda
Product Manager Would You Sleep With Your Customer If They Offered You $1M Order?
Would you sleep with your customer if they offered you a million dollars to do it? That was the question that was asked in the
Product Manager Marketing Mistakes
Where did you learn your marketing skills? At school? On the job? Never learned it? I’ve got some bad news for you: a lot of
Are Executive MBAs Valuable To Product Mangers?
As the world’s economy continues to shudder, everyone is scrambling to find ways to make themselves more valuable to both their current employer as well