How To Screw Up The Launch Of A New Drug
Biogen product managers had a promising Alzheimer’s drug that they halted the trials for and then went ahead and asked for FDA approval resulting in a drug that nobody trusts
The Accidental Product Manager
Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
Biogen product managers had a promising Alzheimer’s drug that they halted the trials for and then went ahead and asked for FDA approval resulting in a drug that nobody trusts
So product manager, I’ve got an interesting ethical issue for you. Are you ready? If sales of your product were sagging and your boss came to you and told you that it was your job to boost sales, how far would you go to make this happen? Would you change your product development definition? Would … Read more