How To Screw Up The Launch Of A New Drug
Biogen product managers had a promising Alzheimer’s drug that they halted the trials for and then went ahead and asked for FDA approval resulting in a drug that nobody trusts
trials
Product Managers Need To Know How To Find Customers In A Dark Room
Just exactly how much do you know about your customers? Sure, we all do some segmentation and stuff like that as a part of our product development definition, but do you really know where your customers are in terms of thinking about buying your product? Are they at the beginning? Are they almost ready to … Read more