Sparkling Water Starts To Take Over The Drinks Market

Seltzer is taking over the drink market

So when you are hot or thirsty, what do you like to drink? The answer to that question can be any one of a large number of different types of beverages: water, soda, juice, beer, etc. However, somewhat surprisingly the more and more answer is turning out to be seltzer – sparkling water. Consumer’s desire … Read more

Product Managers Try To Sell Shots As A Way To Stay Healthy

Wellness shots are supposed to be good for you even if they taste bad

As product managers, one of the most important things that we do is to use our product development definition to create products that our customers are going to want. There are lot of different ways that we can go about doing this. We can place them in attractive packages, we can get celebrities to endorse … Read more

Is It Time For Product Managers To Get Out The TV Dinners?

TV Dinners are coming back, will product managers be ready?

So let’s picture a typical evening for you. You get home from work, sort through the mail, change clothes, click on the TV, and then you start to think about dinner. Assuming that you have not gone crazy and called up Uber Eats to deliver you some restaurant food, you are going to be on … Read more