How Can Product Managers Get Adults To Play Games?
Hasbro product managers believe that there are older customers who want to play games and now they just have to find out how to reach them
Coca-Cola
Sparkling Water Starts To Take Over The Drinks Market
So when you are hot or thirsty, what do you like to drink? The answer to that question can be any one of a large number of different types of beverages: water, soda, juice, beer, etc. However, somewhat surprisingly the more and more answer is turning out to be seltzer – sparkling water. Consumer’s desire … Read more
Coke Product Managers Seek New Tastes
Ah, to be a product manager at Coke-Cola. Would that not be the best job ever? Coke is a huge company, it has a very large market share, and every customer that you might ever want to capture has already heard about about your product. What more could a product manager ask for? Coke has … Read more
How Can Product Managers Make The World Ready For The Return Of Crystal Pepsi?
Over at Pepsi the product managers are facing a bit of a problem. In the U.S. the amount of cola that is being drunk is currently at a three decade low point. What appears to be happening is that their customers are changing their drinking preferences and are now starting to select bottled water and … Read more