Can Coke Product Managers Make Their New Alcoholic Drink A Success?

Chu-Hai is big in Japan. Can Coke join the crowd?

So for just a moment, picture yourself as a product manager for one of the most iconic products out there: Coke-Cola. You’ve done a great job – Coke is one of the most popular drinks available and no matter what country you go to, it is very well known. The company makes an enormous amount … Read more

Is It Time For Product Managers To Go Meatless?

What role can product managers play in the creation of meat product substitutes?

So let’s see a show of hands. Who here enjoys a delicious, juicy, burger? Hmm, I don’t see everyone’s hands going up, but I do see just about everyone’s hands going up. There is no question that in the developed 1st world countries, people do love their meat. There’s just one problem – it turns … Read more