Product Managers Want To Know: Does Scarcity Work?
Product managers need to understand that the scarcity of a product may cause customers to make a purchase under the right circumstances
quality
How Can Product Managers Deal With Faulty Components?
Product managers at General Motors’ China product plant have discovered that they electric car batteries that they were planning on using may be no good
Tips For Both Setting Your Product’s Price And Then Getting It
If you have a talk with a product manager and you ask them what the most challenging part of their job’s product development definition is, more often than not you’ll get the answer “pricing”. As product managers we’d like to maximize the amount of money that the company gets each time it sells our product. … Read more
Product Managers Can Raise Their Product’s Price – They Just Have To Be Smart About It
Psst – hey product manager, would you like to make some more money with your product? Guess what – you can! All you have to do is to raise your product’s price. Uh oh, does this scare you just a bit? Are you concerned about making your existing and potential customers angry with you? I’ve … Read more
Product Managers: Can An Old Brand Help Your New Brand?
Just imagine the problem that a product manager who has a brand new product is facing as he or she creates their product development definition: nobody knows anything about their product. They’ve never even heard of it. If only there was some way to “jump start” the product’s marketing program. Oh wait, there is – … Read more