Product Managers Prepare To Tap Into The Superfans
Product managers who work for performing artists now have a great deal of data about the artist’s fans and they can use this for targeting marketing
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Product Managers Get Ready To Change Where They Get Data From
Google has announced that they will be collecting less information on users of their Chrome browser and this means that product managers have to get that data somewhere else
Product Managers Start To Get Personal With Health Monitors
People want to be able to monitor their health and control their data Image Credit: Photo by rawpixel on Unsplash Product managers know that people are always concerned about their health. We worry about how much we weigh, what our blood pressure is, if we are pregnant, what our metabolism is, etc. From a product … Read more
Health Care Product Managers Deal With Privacy Issues
Every product manager wants to be in charge of a product that customers want. However, it turns out that some of us have to deal with situations in which our customers want what we have, but they are also afraid to give us what we need in order to deliver our product to them. A … Read more
Can Product Managers Use Data To Make It Through A Pandemic?
In order to deal with the changes caused by the Covid-19 pandemic, product managers have to start to use data to better understand their changing markets
Product Managers Start To Use AI In Health Care Products
If you are a product manager and you really want to make your life complicated, then what you should do is decide to develop a health care product. This is going to make your life complicated in a bunch of different ways. First off, any product that you create is going to have to be … Read more
Can TV Product Managers Win The Fight Against The Internet?
So it turns out that the world of television is ruled by advertising. The more ads that you can sell, the more money you make and the more television programs you can both make and broadcast. Back in the day, television product managers ruled the world. Nobody else could compete with the number of potential … Read more
4 Tips For Creating Repeat Customers From App Product Managers
So do you have a mobile phone? I’m willing to bet that yes, you do. No matter if you have decided to go down the iPhone route or if you’ve taken the Android path, once you get past the pretty screen that your phone came with, what probably attracted you the most were all of … Read more
How Product Managers Should Go About Doing Business Research
In order for your product to be successful, you are going to have to have to have a good understanding of your market. I wish that I could tell you that there was some sort of pill or potion that you could take that would magically provide you with the information that you need. Sorry, … Read more
Don’t Even Think About Keeping Your Product Details Secret
You’ve got a great product. In fact, it might even be a revolutionary product. Well, there are at least some features of your product and its product development definition that you are very proud of – nobody else has them. You would sure like to tell your customers about how great your product is, but … Read more