Forget Social Media – Product Managers Are Focusing On Email Again
Welcome to the era of Google and Facebook. Product managers have had to learn to live in a world that is dominated by these firms.
The Accidental Product Manager Archive
Enter Your Search Here
Tag: return on investment
Is Social Media Worth The Effort For Product Managers?
Facebook, Twitter, Pinterest, LinkedIn, the list just keeps getting longer. Social media has certainly arrived. As product managers we all realize that these new tools
Hey Product Manager, Care For Some Risk?
Every product that you are put in charge of developing comes with an unwelcome addition – risk. We all know that risk exists and in
4 Marketing Trends That Well Dressed Products Need To Know
Every year the global fashion industry rolls out new lines of fashions from famous designers. The world gathers at trendy fashion shows to gasp in
Why ROI Is The WRONG Way To Measure Your Product’s Marketing Program
Ah the world of product marketing — it’s where artists dream up brightly colored logos and put together viral YouTube videos that nobody really understands
When Times Are Bad – Product Managers Get Noticed!
The economy dips even farther down each and every day if you are to believe what you read on the front page of just about