The Accidental Product Manager
Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
So who was the most successful ad man in history? I’m not 100% sure, but if you had to line them all up, David Ogilvy would be close to the front of the line. In fact he was so good at what he did that he was often called “The Father Of Advertising”. Clearly this … Read more
Dr. Jim Anderson looks into the power of subliminal advertising. What he wants to know is can this powerful technique be used when selling products to businesses… Dr. Anderson reveals the 4 keys to how product managers can go about incorporating subliminal advertising messages into their next ad, brochure, or PowerPoint presentation… To get more … Read more
A New Way To Create Ads For Your Products Welcome to the world of the 21st Century – there seems to be a new competitor who is trying to win the attention of your customers every day. What’s a product manager to do? The answer lies in getting the message about why your product is … Read more
Just how many ads for products do you get hit with each day? 10? 100? 500? No matter what the number is, the end result is the same – you shut down. Something in your brain switches off and you stop “seeing” ads because you are in overload. This is bad news for a product … Read more
The company has no extra money for advertising right now. Your travel budget has been spent so you’re going nowhere. Your competition is slashing their product prices in a desperate attempt to stay in business. Oh, and you are expected to boost sales of your product. Sound familiar? As product managers we are tempted to … Read more
It seems almost like an impossible challenge: find ways to constantly make your product(s) both more popular (more sales) and more profitable (better prices). When confronted with this challenge, it’s all too easy for product managers to shrug, throw up their hands, and then focus instead on rolling out the next product or version of … Read more
Not to get too doom and gloom on you or anything, but how is your product doing these days? Sales a bit down? Sales fallen off a cliff? Desperate times call for desperate measures and I’m willing to bet that you are starting to get some pressure from upstairs / sales to start slashing your … Read more
The economy dips even farther down each and every day if you are to believe what you read on the front page of just about every paper lately. Product Mangers are finding themselves in tighter and tighter situations – what can we do in these tough times to make our products successful. Would you believe … Read more
Gosh – doesn’t the whole concept of subliminal advertising just sound naughty to you? I mean, I’ve always sorts lumped this type of advertising together with hypnotism and sorta figured that they were slightly immoral. You know, it can’t be right to get people to do things that they wouldn’t do otherwise, right? Let’s assume … Read more