How Product Managers Are Turning Cereal Into A Global Food
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The Accidental Product Manager Archive
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New Book: What Product Managers Need To Know About World-Class Product Development
As product managers it is our responsibility to create products that our customers will want and that will end up being profitable for our companies.
First Things First: How Does A Product Manager Start?
So you are in the process of starting your brand new product manager job. Congratulations. Now what? What is the first thing that you are
How Product Managers Can Check The Sofa For Coins
Have you ever been broke? I mean really, really broke? If you have, then you know what you have to do when you need to
UPS Product Managers Experiment With The World Of 3D Printing
When someone mentions UPS to you, what do you generally think of? Probably one of their brown trucks that we see everywhere or perhaps it
What Can Twinkies Teach Product Managers About New Markets?
So how do you feel about the snack foods made by the Hostess company: Twinkies, Ho Hos, Ding Dongs, etc.? I must confess that these
More Features Or Better Usability – The Product Manager’s Dilemma
As product managers we are driven people. We want our product to be #1 in its marketplace. What this means is that when our potential
Product Managers Struggle To Discover: Just How Dumb Are Your Customers?
How important is honesty to a product manager? You would think that this would be a big deal to most of us, right? The thinking
How Can Product Managers Turn A Competitor’s Advantage Against Them?
As product managers sometimes we have to sit back and just watch our competition execute a fantastic marketing program. Due to limitations that might be
Just Exactly How Do You Go About Selling A US$200 Sports Shoe?
Does anyone remember the shoe company Adidas? Back in the day, they were hot stuff. However, in the world of highly competitive sports shoes, their