How Can Product Managers Stop Copycat Products?
Birkenstock product managers are taking steps to prevent copycat shoe products from stealing their customers
Zappos
What Can McDonalds Product Managers Do To Capture Young Customers?
The product managers at McDonald’s have a problem on their hands. A recent study revealed that among younger burger eaters, the millennials, only one in five has ever eaten a Big Mac burger. For a 61 year-old burger chain, this does not bode well for the future. McDonald’s product managers need to take a look … Read more
When Moving Online, Product Managers Need To Do Some Planning
Retail businesses are dead. We all need to change our product development definition because everything in the future will.be sold online. Well, ok, maybe not. However, I think that we can all agree that online sales are becoming a bigger and bigger part of just about every company and what you’ve done to help make … Read more