Product Managers Struggle To Discover: Just How Dumb Are Your Customers?
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!How important is honesty to a product manager? You would
The Accidental Product Manager Archive
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How Can Product Managers Turn A Competitor’s Advantage Against Them?
As product managers sometimes we have to sit back and just watch our competition execute a fantastic marketing program. Due to limitations that might be
Just Exactly How Do You Go About Selling A US$200 Sports Shoe?
Does anyone remember the shoe company Adidas? Back in the day, they were hot stuff. However, in the world of highly competitive sports shoes, their
What Product Managers Can Learn From Apple About How To Handle Cooling Products
Hot products is what all of us product managers really want. We want the product that we are responsible for to be the one that
Product Manager: Is Your Product Conflict Mineral Free?
Just when you thought that being a product manager couldn’t get any tougher, it just did. So I’m pretty sure that by now you’ve hear
What Do Product Managers Have To Do To Win The At-Home Soda Wars?
I believe that I drink too much soda every day. Due to the fact that I live in America, the land of excess, I can
Going Mobile In China: Is This A Good Idea For McDonalds And Yum?
Let’s face it – being a product manager at a billion dollar global restaurant firm cannot be an easy job. Over at both McDonalds and
Product Managers Have To Decide: Is It Time For Bubble Wrap To Go Away?
If you are anything like I am, when you get a package sent to you in the mail you are excited to receive it. When
Chipotle Product Managers Play Games With Ethics – Is This Ok To Do?
So product manager, I’ve got an interesting ethical issue for you. Are you ready? If sales of your product were sagging and your boss came
Can Product Managers Learn To Sell Groceries Online – And More?
As product managers we all like to try new ideas out. However, sometimes the job that we’re being asked to do is so brand new