Pepsi Product Managers Learn That We Want What We Should Not Have
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Product Managers Know How Valuable A Product Name Is
As a product manager, you know just how important the name of your product is. We spend a great deal of time trying to come
Free Webinar: TGI Friday’s, Marriott and Esurance On Delivering Personalized Product To The Connected Consumer
With the digital ecosystem expanding and consumers moving beyond just mobile it is crucial for brands to deliver seamless multi-platform experiences and personalize interactions for
Can Disney Product Managers Solve Their Sports Problem?
Disney is a very large, very successful company. The company is made up of many different parts: consumer products, theme parks, film studios, and media
Can Starbuck’s Product Managers Take It Upscale?
Doesn’t it seem as though the Starbucks coffee shops are just about everywhere by now? There are even some streets that have two of them:
2018 State of Digital Product: Tesla, Google, IBM and 1000+ Brands Discuss Digital Challenges
Product managers understand that the number of connected devices that consumers use has increased and now includes a wide spectrum of devices. Consumers are more
Product Managers Learn How To Deal With A Close Shave
All right, how about a quick show of hands out there. Who has spent any time today thinking about the razer that they use to
Product Managers Prepare To Do Battle Over Golf Balls
When you think about the game of golf, what do you think about? If you are like me, you probably picture Tiger Woods hitting a
Fashion Teaches Product Managers About Speed To Market
If you had to, how quickly could you get a new product to market? One month, two months, 6 months, a year? For most product
Gatorade Product Managers Go High-Tech
I’m pretty sure that we all know about Gatorade – the brightly colored sports drink that we always see pro athletes drinking during matches and