Really, Really Complex Products: Is PLM Software The Solution?
There are a lot of products out there that need product managers. However, there is a special class of products that needs a special type
The Accidental Product Manager Archive
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Category: Product
Many Happy Returns: How Product Managers Can Make Product Returns Work For Them
Every product manager likes to think that once their customer has purchased their product, that’s the end of the story. The reality is just a
3 Big Secrets For Small (Niche) Products
When a product manager finds himself / herself in charge of a product that is targeted towards a niche segment, they have to change how
2 Guaranteed Ways To Make Your Niche Product A Success
In this age of social media and short customer attention spans, product managers who are responsible for niche products are living in both the best
How Product Managers Can Raise Their Product’s Price & Sell More
What do most product managers do whenever their product sales start to decline? No matter if it’s because customers have lost interest or if it’s
Lessons From Starbucks’ Product Managers: How To Protect Your Product’s Rear
So there you are product manager, sitting on the top of the world in charge of the #1 selling brand of coffee and you’re pulling
Product Manager Choices: The Right Way Or The Wrong Way?
Into every product manager’s life will arrive opportunities to make decisions, really, really important decisions. When this time comes, will you chose to take your
Up In Smoke: How Do Cigarette Product Managers Do It?
How times have changed! As little as 10 years ago, cigarette smoking was no big deal – lots of people did it. Since then a
Product Manager Nightmare: Toyota’s Recall & What They Need To Do
What kind of car do you currently drive? There’s a real good chance that it’s a Toyota because Toyota has become the #1 car maker
Can A French Grocery Store Teach You To Be A Better Product Manager?
The Grocery Problem So what’s the most exciting thing that you did last week? I have no idea what your answer might be, but I’m