The Accidental Product Manager Archive

Category: Product

Is it possible that you are managing too many products? Sure, as product managers we actually like it when we have multiple products to manage.

You would think that simply by setting the price of your product and then telling the world about it would wrap up that part of

What would it take to get your customers to buy more of your product? Maybe if you offered them more choices – you know, more

I’ve got a quick quiz for you: how many different types of toothpastes are being sold right now? According to survey company Spire LLC which

Dang it! This was supposed to be a story about a product success, not a product failure. Pure Digital created the low-end highly portable video

That there Internet is a powerful tool in the hands of your potential customers. You probably vary the price of your product over time –

How to correctly price a product has always been a bit of a black art for most product managers. The goal is to not price

There’s an old saying that goes something like this: “There is no such thing as bad publicity – all publicity is good publicity”. Hmm, should

Gone in 48 days. Ouch – that’s got to be some sort of record. As product managers we try to do all of the right

Perhaps just for a moment we can consider the day-to-day activities of any product manageras being engaged in a sort of race. Collectively we are