1 thought on “Product Managers Want To Know: Was The Gap’s Logo Redesign A Bad Idea?”

  1. As a long time shopper and fan of the GAP store, I feel every once and awhile things need a new look, a fresh beginning if you will. But if the look is not broke why fix it? I guess you’d have to take a step back and look at the full picture, where GAP is, where its been and where is it going? The Logo change might of been too drastic for some to except, normally when you see the sign ‘ GAP’ you know who they are, what they are and you are familiar
    with their product. Some might feel, now that they have changed their logo, will they change their quality or design in clothing that so many have come to love for so many years?


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