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If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Hopefully we all know about the Ford Mustang. This is

So here we stand together at the start of a new year filled with hopes and dreams that this year will be better than last.

Come on, admit it. You like cost plus pricing. It’s a product manger’s best friend. We all know how this story goes, you find yourself

Happy New Year to everyone! As we stand together at the start of another business year, it’s important to realize that this time of year

If you are a product manger at one of the big 3 car makers or even if you work for Motorola, times cannot be good

All too often when we think about the products or services that we are product managers for, we get hung up on the need to

Just in case you have been living at your desk for the past couple of years and hadn’t noticed, Toyota launched a new line of

Keep in mind that job mapping is a process by which Product Managers can discover what product features your customers are really looking for. Job

A job map identifies what your customers are TRYING to get done at every step of a task while they are using your product. This

Last time we talked about “job mapping” how a customer “hires” your product to perform some task. If you can do this well, then you

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