Why ROI Is The WRONG Way To Measure Your Product’s Marketing Program
Ah the world of product marketing — it’s where artists dream up brightly colored logos and put together viral YouTube videos that nobody really understands
The Accidental Product Manager
Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
Ah the world of product marketing — it’s where artists dream up brightly colored logos and put together viral YouTube videos that nobody really understands
2009 is dead, long live 2009. Ok, so it’s not quite dead yet; however, even as your sales teams are running around trying to close
If you were going fishing, how much luck catching fish do you think that you would have if you didn’t use any bait on your
Just shut-up and buy my product! In fact, while you are at it, buy a lot of my product. If only we could really tell
I don’t care if your product turns lead into gold, if your salespeople don’t go out there and do a good job of selling your
Shopping for groceries is a pain. Being forced to do a grocery store’s job for them is a bigger pain. The U.K. supermarket chain Asda
Would you sleep with your customer if they offered you a million dollars to do it? That was the question that was asked in the
I’ve got a quick question for you: what is the next step in your career? What do you want to get promoted to? In fact,
Product managers know that how they price their products can be the difference between runaway success and total failure for their products. However, knowing this
Jeff Vance over at Sandstorm Media talked with me to get some inputs for an article that he was writing for the Project Manager