New Book: Sales Secrets For Product Managers

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting! What You’ll Find Inside: HOW TO WORK WITH SALES PRODUCT MANAGERS & RFPS: IT’S A LOVE / HATE THING HOW PRODUCT MANAGERS CAN MANAGE A COMPLEX SALE A 3-STEP PRODUCT MANAGER SYSTEM TO MAKE YOUR PRODUCT SUCCESSFUL

Every Product Manager Needs To Work In Sales – For Awhile

There is an old phrase that goes something like this “Don’t judge someone until you’ve walked a mile in their shoes”. As product managers who have to deal with sales people all of the time, this phrase really relates to us. It can be all too easy for a product manager to become fed up … Read more

SAP’s US$125M Product Mistake At Avon

Product managers are responsible for solving the problems of their customers. This is a pretty simple idea to understand. However, when we don’t control the complete solution that our customer is trying to put into place, what level of responsibility does a product manager have? Over at Avon they just did one of these big … Read more

It Takes A Team To Launch A Product

Any time the company completes the creation of a new product, or a new version of an existing product, it’s time to launch the new offering. Hmm, now exactly how should we go about doing this? There’s nothing in the product development definition that tells us how to do it correctly. All too often the … Read more

What Twitter Has To Teach Product Managers

By now, everyone should know what Twitter is: the very popular Internet service that allows users to send messages that can be up 140 characters in length. Combine this with the ability to follow interesting people, resend what has been sent, and use #hashtags to identify interesting content and all of a sudden you have … Read more

9 Ways To Deal With The Competition

Product managers want their products to be successful. One big challenge that we all face is that the world is filled with competitors – companies that offer a product that solves the same customer problem that our product development definition solves. In order for our product to be successful, we’re going to have to find … Read more

5 Ways For A Product Manager To Deal With New Competition

Just when everything is going your way as a product manager, that’s exactly when something always seems to go wrong. One of the most common things that can happen is a new competitor shows up. Customers that you thought were a “sure thing”, now want to take a little bit more time to check out … Read more

Product Managers Need To Know How To Make Word Of Mouth Work For Their Product

As product managers, it is our job to make sure that our products meet the needs of our customers. As part of our product development definition we spend a lot of time trying to find ways to get the message about our product out to our customers: we run ads, we attend tradeshows, and we … Read more

Blockbuster’s Not Dead Yet: Lessons For Product Managers

You may have read about the death of the Blockbuster chain of video rental stores. It doesn’t seem as though it was all that long ago when there was a Blockbuster store on every corner and we were all racing to return our videos before we got charged a late fee. However, times change and … Read more

Perhaps It’s Time For Product Managers To Go To Prison

Ok product manager, let’s talk about something different for just a moment. As product managers we are all trying to do the same thing: identify a segment of customers who are underserved, use our product development definition to create a product for them, and then provide them with a solution that meets their needs while … Read more