Blockbuster’s Not Dead Yet: Lessons For Product Managers

You may have read about the death of the Blockbuster chain of video rental stores. It doesn’t seem as though it was all that long ago when there was a Blockbuster store on every corner and we were all racing to return our videos before we got charged a late fee. However, times change and … Read more

Video: Stop Giving Your Customers Too Many Choices — They Don’t Want Them!

It makes sense that the more choices that a Product Manager gives to his or her customers, the happier they’d be, right? Dr. Anderson takes a look at what happens when we present our customers with too many decisions to make. Dr. Anderson discovers that the one thing that our overloaded customers really don’t want … Read more

Stop Giving Your Customers Too Many Choices — They Don’t Want Them!

As product managers, we have somehow convinced ourselves that our customers both want and need more choices when it comes to our products. This thinking has allowed us to heap on more and more choices for our customers to make: colors, pricing plans, features, etc. However, it just may be the case that the one … Read more