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Product Management 101: How To Market Your Product

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You’d think that we’d all know how to market our products simply because we get marketed to every single day. It turns out that this is not the case simply because there are a lot of different components that go into successfully marketing a product. Although you’d think that this kind of activity would be … Read more

How Dell Product Managers Dropped The Ball On Tablet Computers

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If there was such a thing as a standard product manager job description, then you’d think that it would contain the phrase “… be responsible for developing products that solve problems and sell well…” The product managers over at Dell recently had a fantastic opportunity to create a tablet product that would take over the … Read more

Why Chatty Product Managers Do Well On The Web 2.0

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Boy, oh boy do I have a story for you today. I’ve been working with one of my customers who has decided that they need to improve how they communicate with their customers. Having read all of the industry rags, they’ve decided that they need to set up a social networking site for their company … Read more