3 Big Secrets For Small (Niche) Products
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2 Guaranteed Ways To Make Your Niche Product A Success
In this age of social media and short customer attention spans, product managers who are responsible for niche products are living in both the best
Product Manager: Don’t Step On Your Long Tail…!
If you want to sell a lot of your product, where is the best place to try to sell it? Would it be better to
1,000 Product Management Links You Need To Know
Ok, so first off that’s a complete lie — we’re not really talking about 1,000 links. Although, in my own defense I think that the
How Product Managers Can Raise Their Product’s Price & Sell More
What do most product managers do whenever their product sales start to decline? No matter if it’s because customers have lost interest or if it’s
Product Lust: Could Desire Really Be A Bad Thing?
Way back when you were just a green product manager and you were still learning the marketing ropes, I’m going to bet that someone once
Lessons From Starbucks’ Product Managers: How To Protect Your Product’s Rear
So there you are product manager, sitting on the top of the world in charge of the #1 selling brand of coffee and you’re pulling
Is It Time To Rebrand Your Product?
So what does your product stand for? When your potential customers see your product, what do you want to have flash in their minds? Do
Product Manager Choices: The Right Way Or The Wrong Way?
Into every product manager’s life will arrive opportunities to make decisions, really, really important decisions. When this time comes, will you chose to take your
Can Product Managers Know Too Much About Their Customers?
It’s sorta the Holy Grail of product management – to become so intimate with our customers that we can almost read their minds. Now while