How Subway’s Product Managers Are Going To Come Back
Subway product managers have had to deal with declining sales and new competition by reinventing the company and improving their food and delivery
Car Product Managers Prepare To Go Electric
Car product managers are getting ready to shift to making larger electric cars that will have longer ranges and will generate larger profits
How The Covid-19 At Home Test Battle Was Won
Abbott product managers quickly created an at-home Covid-19 test that is very popular, now they just have to match supply to demand
Product Managers Learn How To Sell NFTs
Product managers have to prepare for a world in which digital goods are exchanged by the purchase and sale of NFTs – non-fungible tokens
How Can Product Managers Get Adults To Play Games?
Hasbro product managers believe that there are older customers who want to play games and now they just have to find out how to reach them
Product Managers Try To Decide How To Handle The Metaverse
Product managers need to understand that the metaverse has arrived and we need to understand what platforms exist and how best to use them
Peloton Product Managers Try A New Plan
The Peloton bike company wants to recapture its past success by changing its pricing model and allowing customers to cancel at any time
Product Managers Look For New Ways To Detect Counterfeits
Product managers need to be able to assure their customers that they are getting authentic products and so we have to be able to spot counterfeits
Product Managers Get Interested In Drive-Throughs
The pandemic caused customers to start to order more food using drive-throughs and they seem to want to continue to do this even now
Do Product Managers Need To Become Less Perfect?
Product managers are discovering that they can use ugly advertising to successfully promote their products