Product Managers Start To Get Direct With Their Advertising
Advertising product managers think that they have discovered new direct-to-consumer firms that want to move away from just advertising on social media
The Accidental Product Manager Archive
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Streaming Product Managers Look For Ways To Keep Their Customers
Streaming service product managers have to find ways to retain the customers that they get when they launch a hotly anticipated show or movie
NASCAR Product Managers Try To Restart The Race
The NASCAR product managers realize that their fan base is aging and so they have to take steps to make their owners more diverse in order to attract new fans
Pharmacy Product Managers Want To Become Care Providers
Drug store product managers are trying to reinvent their stores and transform them into health care centers for customers with chronic conditions
Vaping Product Managers Walk Away From A New Product
The product managers at Juul have created new products that they can’t market because of the current regulatory environment
How To Screw Up The Launch Of A New Drug
Biogen product managers had a promising Alzheimer’s drug that they halted the trials for and then went ahead and asked for FDA approval resulting in a drug that nobody trusts
Heavy Equipment Product Managers Search For New Revenues
Heavy equipment product managers are looking for ways to smooth their revenue and they have decided to start to offer their customers services
Product Managers Prepare To Tap Into The Superfans
Product managers who work for performing artists now have a great deal of data about the artist’s fans and they can use this for targeting marketing
Product Managers Do Battle With Amazon Over Product Delivery
Product managers are under increasing pressure to be able to ship their products to their customers in one or two days at no cost because of Amazon
Grocery Store Product Managers Prepare For Life After The Pandemic
Grocery store product managers have benefited from the pandemic; however, now they have to prepare for life after the pandemic