The Accidental Product Manager
Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
I can only speak for myself, but I actually enjoy going to industry trade shows. It’s time out of the office, I get to hang out with other people who work in my industry who can feel my pain (whatever it happens to be this year), and I get to see a bunch of friends … Read more
As the global economy snaps back, product managers are going to start traveling once again. Where will we be going? One place that we should plan on spending some time will be at industry trade shows (pause for collective groan). No, these are not the most enjoyable things to go to just to hand out … Read more
Selling Time With Your Product As product managers we are always looking for ways to give our products a unique selling proposition. We add unique features, we drop the price, we try bundling the product with other products, etc. However, maybe we’ve been overlooking the single most important way that we can get our potential … Read more
AT&T’s iPhone Problem Who among us product managers has not heard about Apple’s iPhone product and its incredible retail success? Currently in the U.S. there is only one wireless service provider on who’s network these highly desirable phones work: AT&T’s. You’d think that that was a good thing from an AT&T product manager’s point of … Read more
Why Create A Catalog? So here’s a novel thought for you to consider Product Manager: why not create a catalog for your product? Based on a recommendation from a friend, I’ve been reading the book “Catalog Design: Creating Desire” and it has given me a whole new appreciation for catalogs. I used to just get … Read more
Loyal Readers, It has been brought to my attention that the AccPM blog’s appearance on touch-based smart phones was, shall we say, poor at best. I think that I may have found a way to solve this problem. I’ve installed some new software that should change the AccPM into an iPhone application “looking” site, complete … Read more
A New Way To Create Ads For Your Products Welcome to the world of the 21st Century – there seems to be a new competitor who is trying to win the attention of your customers every day. What’s a product manager to do? The answer lies in getting the message about why your product is … Read more
Who Doesn’t Like A Little Competition? There’s not a product manager out there who doesn’t dream of the day in which their product is the only show in town. Man – wouldn’t that be great? You wouldn’t have to worry about any real competition, you’d just be spending your time working to grow the market. … Read more
Why Bother Listening To Your Customers? One of the best interviews that I’ve ever read was with Steve Jobs (of Apple fame) in which he scoffed at doing things like focus groups and such in order to get input for the fantastic products that Apple makes. He said that since what Apple is doing is … Read more
Quick: what’s the most valuable item in the world? Gold? Diamonds? Nope, it turns out that the thing that most of us would gladly give our left arm for more of is: time. Now since I can see that you are nodding your head in agreement with this, I’ve got a question for you. Why … Read more