What Is Chick-fill-A’s Product Managers Secret To Success?

Chick-Fill-A product managers are riding the wave of breaded chicken demand

When lunch or dinner rolls around and you are hungry, what do you want to eat? If you are like most of us, you start looking for a fast food restaurant where you can go get a good meal and get in and get out. A number of possibilities come to mind: McDonalds, Burger King, … Read more

Wendy’s Product Managers Take On Breakfast

Wendy's wants to bring in more customers in the morning

So here’s a quick question for you: what’s the most important meal of the day? If you said breakfast, then the product managers at Wendy’s would agree with you. Wendy’s has decided to once again make an attempt to expand their product development definition and start to offer breakfast items in an effort to attract … Read more

Why McDonald’s Is Losing The Burger War And What Their Product Managers Can Do About It

The product managers over at McDonalds have a problem on their hands. Yes, they work for one of the most successful companies in the world. For over 60 years McDonalds has been synonymous with fast food. However, the world is changing and McDonalds is not changing with it. A recent study showed that only one … Read more

When Apps Go Bad: What We Can Learn From Wendy’s Mistake

In the U.S. the Wendy’s fast food chain is well known. They may not be as large as McDonalds or have as many restaurants, but they do all right and I for one really like their salads. However, the product managers at Wendy’s recently got bitten by the mobile application (app) bug and decided to … Read more