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If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Every product manager likes to think that once their customer

I’m guessing that you wouldn’tgo to work naked. Then why-oh-why are heading off to your product management job when you don’t have all of the

When a product manager finds himself / herself in charge of a product that is targeted towards a niche segment, they have to change how

In this age of social media and short customer attention spans, product managers who are responsible for niche products are living in both the best

If you want to sell a lot of your product, where is the best place to try to sell it? Would it be better to

Ok, so first off that’s a complete lie — we’re not really talking about 1,000 links. Although, in my own defense I think that the

What do most product managers do whenever their product sales start to decline? No matter if it’s because customers have lost interest or if it’s

Way back when you were just a green product manager and you were still learning the marketing ropes, I’m going to bet that someone once

So there you are product manager, sitting on the top of the world in charge of the #1 selling brand of coffee and you’re pulling

So what does your product stand for? When your potential customers see your product, what do you want to have flash in their minds? Do

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