Parachute Product Management
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!So we all know that product manager always have to
The Accidental Product Manager Archive
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Let’s Go Whale Hunting!
Just imagine if you were a product manager who worked in the world of creating a product development definition for mobile phone video games. You
Can TV Product Managers Win The Fight Against The Internet?
So it turns out that the world of television is ruled by advertising. The more ads that you can sell, the more money you make
Will Offering Breakfast All Day Help To Save McDonalds?
The product managers over at McDonalds have a problem on their hands. Yes, they are working for one of the world’s most successful restaurant companies.
How Do You Manage A Product That Is A Massive Hit?
What dream do all of us product managers have? Perhaps it’s that our product will be a monster hit – everyone will want to have
The Problem That Product Managers Have With “New”
When you take a look at your product, what do you think about it? Are you sad that your product is not a shiny new
How Product Managers Can Learn To Think Small
Just in case you’ve been hiding in a closet or something, Apple introduced a new product back in early 2015: a watch. This was one
Why Product Managers Need To Know The Big Picture
As product managers we like to work hard. The reason that we like to do this is because we all believe that the harder we
Product Promotion On A Budget
There are a lot of companies that a product manager can work for and it sure feels like I’ve worked for many of them. During
Is Being A Product Manager At Coke Lost Its Fizz?
As product managers the one thing that we’d all like is to manage a product that everyone already knows. In fact, if the product was