What Can Twinkies Teach Product Managers About New Markets?
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!So how do you feel about the snack foods made
The Accidental Product Manager Archive
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More Features Or Better Usability – The Product Manager’s Dilemma
As product managers we are driven people. We want our product to be #1 in its marketplace. What this means is that when our potential
Product Managers Struggle To Discover: Just How Dumb Are Your Customers?
How important is honesty to a product manager? You would think that this would be a big deal to most of us, right? The thinking
How Can Product Managers Turn A Competitor’s Advantage Against Them?
As product managers sometimes we have to sit back and just watch our competition execute a fantastic marketing program. Due to limitations that might be
Just Exactly How Do You Go About Selling A US$200 Sports Shoe?
Does anyone remember the shoe company Adidas? Back in the day, they were hot stuff. However, in the world of highly competitive sports shoes, their
What Product Managers Can Learn From Apple About How To Handle Cooling Products
Hot products is what all of us product managers really want. We want the product that we are responsible for to be the one that
Product Manager: Is Your Product Conflict Mineral Free?
Just when you thought that being a product manager couldn’t get any tougher, it just did. So I’m pretty sure that by now you’ve hear
What Do Product Managers Have To Do To Win The At-Home Soda Wars?
I believe that I drink too much soda every day. Due to the fact that I live in America, the land of excess, I can
Going Mobile In China: Is This A Good Idea For McDonalds And Yum?
Let’s face it – being a product manager at a billion dollar global restaurant firm cannot be an easy job. Over at both McDonalds and
Product Managers Have To Decide: Is It Time For Bubble Wrap To Go Away?
If you are anything like I am, when you get a package sent to you in the mail you are excited to receive it. When