software product manager

How Product Managers Can Maximize Marketing

In order to have a successful product, you need to convince people to buy your product in the first place. We like to call this marketing. The problem is that lots of money can be spent on marketing with no real apparent return on the investment. Let’s take a look […]

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What Product Managers Can Learn From A $100,000 Mistake

As product managers we are generally quite proud of our products. We do our best to work with potential customers and collect requirements. We ride herd over our developers to make sure that a good product is developed and that it rolls out smoothly. What happens if there is then […]

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Product Manager Secrets For Dealing With Email

So here we stand together at the start of a new year filled with hopes and dreams that this year will be better than last. Now if we could just do something about that email problem that we’ve all been dealing with… I don’t know about you, but depending on […]

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Let’s Go Visit The Customer, Product Manager…

So much has been written about how important it is to get in front of your (potential) customer that I am almost hesitant to add to the pile. However, in reviewing what’s out there, nobody really seems to have spent the time to lay out step-by-step what a product manger […]

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Product Manager What Does Your Business Card Say About You?

So here’s a minor topic that might have some real significance for all product managers: what do you put on your business card? Yeah, yeah, I know that we’re living in the age of FaceBook and LinkedIn but business cards are still what we exchange when we meet people face-to-face. […]

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