The Accidental Product Manager
Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
With “going green” being all the rage right now, product managers should give it some serious consideration for their products. Although we all SHOULD want to make the planet a better place for current and future generations to live, from a practical product management point of view having a green product may reduce costs and … Read more
Pity the poor product manager who’s firm has decided to do the trendy thing and “go green”. Why you say? Simple – going green can boost profits in the long run, but sadly it can take some serious time before you see results. Alan Robinson and Dean Schroeder over at the Wall Street Journal have … Read more
Ok, I’ll admit it – sometimes I throw away a plastic bottle that I know could have been recycled. I do it just because it’s too much effort to walk the extra distance to hunt down the recycle bin and put it where it’s supposed to go. So if I’m willing to sin this much, … Read more
No, no, we’re not talking about being physically attractive here – although… What I’m really getting ready to talk about is the secret to how product manager who work in the rough-and-tumble economies of emerging markets survive in the long term. What’s their secret and how can we use it to survive the current recession? … Read more
The economy dips even farther down each and every day if you are to believe what you read on the front page of just about every paper lately. Product Mangers are finding themselves in tighter and tighter situations – what can we do in these tough times to make our products successful. Would you believe … Read more
The Dow Jones Average plunges 700 points in a day. Then it rises 500 points the next day. Your best customer just suddenly goes out of business one day (Enron, Lehman Brothers, Circuit City, etc.). Sure seems like no Product Manger could ever learn to deal with the worst economy in a generation… Wrong! Our … Read more
Come on, ‘fess up - you have just a little bit of a salesperson living inside of you. On those occasions that you get in front of a customer, you can hardly help yourself from launching into a “sales mode” and trying to convince the customer that they need your product. Now that the Web … Read more
Boy, oh boy do I have a story for you today. I’ve been working with one of my customers who has decided that they need to improve how they communicate with their customers. Having read all of the industry rags, they’ve decided that they need to set up a social networking site for their company … Read more
As a product manager you know that you should be using shiny new Web 2.0 stuff to market your product. However, the sticky question is what exactly should you be using and, oh by the way, just how should you be using it? Traditional marketing has always been pretty much a one-way street – you … Read more
Times are tough. Your product, your baby, is struggling. New competitors are showing up in your market with lower cost alternatives. Try as you might, your sales teams are just not having any luck convincing your customers to shell out the extra bucks for your Cadillac product. What’s a product manger to do? Lots of … Read more