The Accidental Product Manager
Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
As product managers we spend a great deal of our time trying to figure out how to get more people to buy our products. This is all fine, but it turns out that some of our most profitable customers may be the people who have already bought our product. Since they have already bought into … Read more
When a product manager is put in charge of a product, one of the first questions that they would like to be able to answer is just exactly what do potential customers think about the product? There are number of different ways to go about answering this question and testing our product development definition, but … Read more
So what do small children want to play with? In the past the answer to this question was fairly easy: dolls, trucks, and of course Lego bricks. In fact, the Legos Company has seen its sales rise for the past 13 years. That would have looked good on anyone’s product manager resume. However, recently something … Read more
Product managers for stores that sell toys have an interesting problem on their hands. Sure, when Christmas swings around, their stores are going to be filled with parents who are searching for the next hot toy for their children this year. However, once Christmas has come and gone, just exactly how are the product managers … Read more
What makes a jewelry store cool? The 183 year-old Tiffany’s jewelry store has been cool for a very long time. They’ve been associated with very, very cool people like the actress Audrey Hepburn and that has made them very successful. However, as of late they seem to have lost their cool factor. What can the … Read more
When the customers for your product go looking for products online, how do they decide which one they are going to buy? As more and more of us become comfortable shopping online, we are starting to look towards people who have bought a product before to tell us if it’s any good. What this means … Read more
Here’s an interesting question for you: how much time do you spend each day in your car? If you are like most of us, your answer is probably going to be at least a couple of hours when you take going to work and running errands into account. What do you listen to when you … Read more
Disney is a very large, very successful company. The company is made up of many different parts: consumer products, theme parks, film studios, and media networks. Many parts of the company are doing very well right now, but other parts are not. One of the parts that seems to be struggling is the ESPN sports … Read more
Once upon a time (about 10 years ago) the American racing system called NASCAR was at the top of its popularity. There were movies made about it, and fans tuned in to watch every race on television. However, those days are now long over. The television audience for NASCAR races is down by 45% in … Read more
How do you get to work every day? If you are like most of us, you jump into a car and drive there. However, there are some people, product managers among them, who instead jump on their motorcycles and drive them to work. Over at the Polaris company, their product managers would like more of … Read more