The Accidental Product Manager
Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
drjim As a product manager, you know just how important the name of your product is. We spend a great deal of time trying to come up with the right name that will match the product development definition for each of the products that we manage. Our goal is always to create a name that will … Read more
With the digital ecosystem expanding and consumers moving beyond just mobile it is crucial for brands to deliver seamless multi-platform experiences and personalize interactions for their customers. Click here to join this exclusive webinar (9am PST June 28th) with Sherif Mityas, Chief Experience Officer at TGI Fridays; Brad Malinger, VP Design at Marriott and Haden … Read more
Disney is a very large, very successful company. The company is made up of many different parts: consumer products, theme parks, film studios, and media networks. Many parts of the company are doing very well right now, but other parts are not. One of the parts that seems to be struggling is the ESPN sports … Read more
Doesn’t it seem as though the Starbucks coffee shops are just about everywhere by now? There are even some streets that have two of them: one on either side of the street so that people don’t have to flip around to get to a Starbucks. The market for coffee has become so large and so … Read more
Product managers understand that the number of connected devices that consumers use has increased and now includes a wide spectrum of devices. Consumers are more informed than ever before with more available options and want a seamless connected experience across their customer journey. Incite Group just published an in-depth, research-led report on the state of … Read more
All right, how about a quick show of hands out there. Who has spent any time today thinking about the razer that they use to shave with? I’m suspecting that I’m not seeing very many hands up. Razors are one of those things that just always seem to be there when we need them. When … Read more
When you think about the game of golf, what do you think about? If you are like me, you probably picture Tiger Woods hitting a golf ball, those very pretty greens that everyone plays on, or maybe even a nice set of golf clubs. However, it turns out that the world of golf contains some … Read more
If you had to, how quickly could you get a new product to market? One month, two months, 6 months, a year? For most product managers, we get our next product to market when we choose to get it there – our customers really don’t have too much say in the matter. However, over the … Read more
I’m pretty sure that we all know about Gatorade – the brightly colored sports drink that we always see pro athletes drinking during matches and pouring on their coaches when they win a game. However, times change. The product managers at Gatorade realize that they need to change their product development definition with the times … Read more
Let’s face it, Amazon is a very large company. Once you get to be that big, you’ve got a significant problem on your hands. Your investors expect you to keep growing, but you are already so large that it can be difficult to do. The product managers over at Amazon think that they’ve come up … Read more