The Product Selection Process Course Sneak Preview Is Now Available!

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!I have just loaded a Sneak Preview of my new Product Selection Process course.You can take a look at the preview right now at this link: I have already been getting lots and lots of questions and comments about … Read more

What Type Of People Should Product Managers Hire For Their Team?

I’ve got to be honest with you here: there have not been too many times during my product manager career that I’ve been able to step away from the product development definition process and have been presented with the opportunity to hire someone to join my product management team. However, the few times that this … Read more

Product Managers Need To Learn How To Pivot

As a part of your product development definition, one of the things that every product manager eventually does is to create a business plan for their product. In this plan we lay out a strategy: what customers we want to go after, what problems we want to solve, and what product we want to offer … Read more

How Product Managers Can Help Their Sales Teams Be More Successful

Product managers are NOT sales professionals. We pride ourselves on being marketing professionals and we don’t think of ourselves as being a part of our company’s sales team no matter how closely we may work with them. However, we do play a key role in the success of our sales teams and this is because … Read more

When New Tools Mean New Products: Energy Business Lessons For Product Managers

As product managers we’d like to think that the new product creation process and its product development definition process are a neat, orderly process. However, the reality is often quite different. New products have a nasty habit of popping up all of a sudden and as product managers, we need to be able to react … Read more

Lots Of Social Media Choices, But Which Ones Work For Product Managers?

Pitty the poor product manager. There you are, sitting in the middle of the greatest social media revolution to ever happen and now you find yourself with too many choices. After you get done creating your product development definition, should you be spending your time on Facebook, LinkedIn, YouTube, or should you be off in … Read more

Everything You Ever Wanted To Know About How To Launch A Product

Do you have a product launch coming up in your future? Sorry – that’s a trick question, we all have launches coming up. No matter if it’s a new product that you’ll be launching or a new version of an existing product, it’s all about the launch. As important as this product manager activity is, … Read more

How Product Managers Can Manage The Age Gap On Their Product Teams

Product managers often don’t manage any direct reports. However, in order to have a successful product, we always seem to find ourselves in charge of a sort of “virtual team” of people who are sprinkled throughout the company. It turns out that in order for our product to be a success, we need to do … Read more

Learn How To Launch A Product — The Right Way!

For the first time ever, Blue Elephant Consulting is going to be sharing our secrets for what it takes to launch a product the right way. As product managers, our careers depend on the success of our products and if we don’t launch them the right way, then there’s no way that they are going … Read more