Product Managers Need To Learn How To Offer Customers A Next Best Offer
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The Accidental Product Manager Archive
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What Can A Tax Software Company Teach Product Managers About Customer Information Overload?
Ugg, taxes! I don’t like them, you don’t like them, nobody likes them. One of the reasons that nobody likes taxes is that they are
How Product Managers Can Help Their Customers Weigh Their Options
Have you ever had to make a decision between two products that you were considering buying? How did you go about doing this? If you
Product Managers Need To Make The Product Purchase Process Perfect
As product managers, we have a responsibility to our potential customers to make the product identification, selection, and purchasing process as easy as possible. However,
How Roadmaps Can Prevent Product Managers From Getting Lost
Where is your product going to be in 6 months? What features will it have in a year? What is going to make your product
Why Product Management Is Broken And What To Do About It
Excuse me for just a moment while I look around for my soapbox – oh, here it is. Now I’m ready to share a shocking
Product Management 101: How To Be A Product Manager
Ok, I give up. Enough people have been asking me how I do the job of product management, that I now feel compelled to share
Product Managers Need To Learn To K.I.S.S. Their Customers
Doggone it – what do your customers really want? You try listening to them, you try sending them surveys, you meeting them at trade shows,
Product Managers Know Customers Don’t Buy When You Tell Them Too Much
If you would like to get more of your potential customers to buy your product, what’s the best way to make this happen? If you
10 Tips For Solving Common Product Development Problems
If there is one thing that really should scare a product manager, it’s the prospect of using the product development definition to create a brand