Sensual Product Management: Umm, What Do We Need To Know?
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The Accidental Product Manager Archive
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Is Social Media Worth The Effort For Product Managers?
Facebook, Twitter, Pinterest, LinkedIn, the list just keeps getting longer. Social media has certainly arrived. As product managers we all realize that these new tools
Instagram Product Managers Attempt To Do The Impossible
Welcome to the crazy world of social media. You know, the market segment where one day there’s nothing and then the next day there’s a
What The #1 Thing A Product Manager Needs In Order To Launch A Product?
So just exactly what does it take to successfully launch a product? In my product management consulting work, I’ve had a chance to work with
Product Managers Who Spy On The Competition
What do your customers think about your product? Do they like it better than your competition’s product? Did you do a good job when you
How Product Managers Should Go About Doing Business Research
In order for your product to be successful, you are going to have to have to have a good understanding of your market. I wish
What Should A Product Manager Do When The Wrong Customer Buys Your Product?
As product managers we spend a lot of time trying to segment our market as a part of our product development definition. Once we get
What Sequestration Means To Product Managers
Sequestration is a big word that most of us are not familiar with. However, as product managers we should know it very well. What it
Don’t Even Think About Keeping Your Product Details Secret
You’ve got a great product. In fact, it might even be a revolutionary product. Well, there are at least some features of your product and
Product Managers Can Raise Their Product’s Price – They Just Have To Be Smart About It
Psst – hey product manager, would you like to make some more money with your product? Guess what – you can! All you have to