drjim

So You Need to Promote Your Product?

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Note: This posting has been guest written by Angie Picardo. Angie Picardo is a staff writer for NerdWallet. Her mission is to help entrepreneurs stay financially savvy, and save some money with a Karmaloop coupon code. You’ve made a new product— hooray! But how can you get people to buy it? Here are some tips … Read more

To Beat The Competition, Product Managers Have To Do Some Homework

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Based on the product development definition that you used to create your product, your product is the best available product to solve the problem that your customers are facing. This means that your customers should all be buying from you and your competition should just dry up and blow away, right? For some odd reason, … Read more

Product Managers Need To Know What Their Company’s Cost Of Capital Is

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You’ve just been put in charge of managing the best product ever. Based on the product development definition, you know that this product is going to be a run-away success: it solves a critical problem that a lot of customers are currently facing. There’s just one problem: either the product does not yet exist or … Read more

How Can Product Managers Get Sales To Use Social Media Correctly?

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By now just about every product manager knows that not only has social media arrived, it has just about taken over the world. The use of social media has made its way into everyone’s product development definition. The problem that a lot of us are having is that we’re not 100% sure about how best … Read more

Three Letters That Can Help Product Managers Be More Successful: ATM

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Wouldn’t it be great if the product that you were managing was used by millions of people every day? Even better, wouldn’t it be cool if it performed some function that generally made them happy after they used it – like gave them money or something like that? Well guess what, product managers who work … Read more

Which Forms Of Social Media Should Product Managers Be Involved In?

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How many social media ecosystems are out there these days? By my count (if you still include MySpace), there are 9 big ones. As an already overworked product manager working on your product development definition this means that you’ve got an important question that you’re going to have to answer: which ones are you going … Read more

What Every Product Manager Needs To Know About The Hadoop Database Solution

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Just in case you’ve been living with your head underneath a rock, the world appears to have gone “big data” crazy lately. Your customers, your company, and probably your competition have all started to talk about the problem of big data and just exactly what can be done about it. Somehow you are going to … Read more

Product Managers Need To Learn How To Offer Customers A Next Best Offer

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If there was a perfect world for us product managers to live in, what would it look like? Sure there would be white unicorns everywhere but what would our jobs be like? I’d guess that we’d know our customers much better than we know them today. In a perfect world, starting with the product development … Read more

What Can A Tax Software Company Teach Product Managers About Customer Information Overload?

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Ugg, taxes! I don’t like them, you don’t like them, nobody likes them. One of the reasons that nobody likes taxes is that they are so very complicated – what counts as taxable income and what doesn’t? It turns out that the company Intuit realized that we don’t like taxes and they’ve made a lot … Read more

How Product Managers Can Help Their Customers Weigh Their Options

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Have you ever had to make a decision between two products that you were considering buying? How did you go about doing this? If you are like most of us, you collected what data you could on both products and then you weighed the data in order to try to see which product would best … Read more