Is Being A Product Manager At Coke Lost Its Fizz?

As product managers the one thing that we’d all like is to manage a product that everyone already knows. In fact, if the product was a part of the popular culture that would be even better. However, if you were selected to be a product manager for the soft drink maker Coke, you might want … Read more

Online Movie Tickets Pose A Problem For Product Managers

When you go to the movies, how do you buy your tickets? I’m willing to bet that your answer was not “online”. Yeah, sure, sometimes if the movie is going to be really popular or if it is critically important that you get your hands on a ticket, then you might go online and buy … Read more

The US$1,800 Shoe Problem

So here’s a product manager challenge for you. Let’s say that you are responsible for managing a line of high end fashion products. Part of what makes your product line so desirable is that not everyone can get their hands on your product – this is almost a part of your product development definition. However, … Read more

Product Managers Know That If At First You Don’t Succeed…

Ok, so this article is fairly personal. I’ve been trying to get the attention of a very large customer for the better part of a year now and I’ve been met with failure at just about every turn. I’ve tried very, very hard and at times it has seemed like success was just within my … Read more

Pinterest’s Product Problem: Where Are The Men?

In the world of social media, few firms have become quite as large as quickly as Pinterest has – clearly they have a very good product development definition. This social networking site allows visitors to “pin” images that they find on the Internet on their page and then share these pins with others. As a … Read more

Every Product Manager Needs A Product E-mail Newsletter

Every product manager wants to be able to stay in touch with the people who have already purchased their product. There are a lot of ways to do this including having a good working relationship with your sales team. However, since we now live in the 21st Century we have an even better way to … Read more

Who Is Going To Fix Twitter’s Product?

Just about everyone out there has heard about Twitter. It’s the company that invented the 140 character “tweet” micro-blogging platform. TV shows, journalists, and celebrities all seem to be using this service all the time. The problem is that regular people don’t seem to be using it. Basically, Twitter has a product development definition problem … Read more

Product Managers: The Fight’s Not Over Until It’s Over

As product managers, our job is to do everything in our power to make sure that our product is a success. It would be a wonderful world if only our potential customers would come to us and ask us to please sell them our product. However, it rarely happens that way. Instead, more often than … Read more