The Accidental Product Manager
Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
In the world of product managers there are a few stories that the old hands talk about when they get together. The product failures, the flubs, and the downright fiascos that have grown into legends that are now only mentioned in hushed tones when a product manger is trying to kill a product idea that … Read more
In the world of product mangers, there are some events that are only spoken about in hushed tones. Examples of product manager decisions that, when seen in the rear view mirror of time, just seem so very, very wrong that you wonder why the decision was ever made. Up until now the poster product for … Read more
Product Managers all over the place are asking the same question: what should I be doing to boost my product sales during this extend economic downturn? If you read the papers and the trade magazines, there are no shortage of “experts” who are more than willing to offer their suggestions. I prefer to listen to … Read more
As a product manager you know that you should be using shiny new Web 2.0 stuff to market your product. However, the sticky question is what exactly should you be using and, oh by the way, just how should you be using it? Traditional marketing has always been pretty much a one-way street – you … Read more
You walk into the casino and saunter over to the roulette wheel. Peeling off a wad of $100 bills, you plunk them down on black seven and then the wheel spins. When the ball comes to a rest, it is on, what else, black seven. You pick up your immense winnings and head for the … Read more
Just imagine if you were a movie studio executive back in the early 1980’s: what format should you release your new movie on for the home market – VHS or Beta? Both technologies were battling it out and it was very difficult to try to predict a winner. That was a long time ago (buy … Read more
Oh man , do I have a story for you. How many times have we been in charge of a product when “higher powers” have come along with suggestions on how to make the product better? Or perhaps they suggest features that the product just must have before it goes out the door? These types … Read more
Hopefully we all know about the Ford Mustang. This is the sports car that just about every male (and quite a few females) lust after in the heart at just about the same time that they are getting their driver’s license for the first time. It has been around in various forms since the 1960’s … Read more
All too often when we think about the products or services that we are product managers for, we get hung up on the need to be able to touch something. Many of us like boxes with lights on them, CD jewel boxes that snap shut with CDs with nicely printed product labels on them, etc. … Read more
Keep in mind that job mapping is a process by which Product Managers can discover what product features your customers are really looking for. Job mapping is a process by which you break down into a series of smaller steps the task that your customer is trying to accomplish while using your product. By doing … Read more