product development

Is Being A Product Manager At Coke The Real Thing?

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So I just happened to be leafing through an issue of Information Week and I ran across an article that was talking about how IT is run over at Coke. In a nutshell, the article was a glowing review of the changes that Jean-Michel Ares has been making. However, what really caught my eye was … Read more

Product Manager Decision Time: Tell Users “Game Over”?

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So here’s a little story that caught my attention in the Wall Street Journal the other day. The article was entitled “Microsoft Tries Blackening Screens To Fight Software Piracy In China”. The gist of the article went on to say that Microsoft had distributed a Windows XP patch to users who have elected to get … Read more

What’s A Product Manager To Do When Your Product Is A Service?

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Pick up just about any Product Management book, thumb through it, and you’ll quickly come to realize that most thinking about how to be a successful product manger is based on real products. Things that you can touch and feel. Things that people somewhere in the world manufacture. Even if you are responsible for a … Read more

Let’s Go Visit The Customer, Product Manager…

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So much has been written about how important it is to get in front of your (potential) customer that I am almost hesitant to add to the pile. However, in reviewing what’s out there, nobody really seems to have spent the time to lay out step-by-step what a product manger needs to do before and … Read more