Why Product Managers Need To Learn To Love Inbound Marketing
What kind of marketing do you do: outbound or inbound? For that matter, do you even know the difference? In today’s overloaded, hyper connected society,
The Accidental Product Manager Archive
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Category: Communication
Product Managers Know That They Need To Make Their Product Contagious
If you had to picture your product becoming wildly successful, what would you see in your mind’s eye? I’m betting that you wouldn’t be picturing
So You Need to Promote Your Product?
Note: This posting has been guest written by Angie Picardo. Angie Picardo is a staff writer for NerdWallet. Her mission is to help entrepreneurs stay
What Product Managers Can Learn From The World’s Best Advertiser
So who was the most successful ad man in history? I’m not 100% sure, but if you had to line them all up, David Ogilvy
What Banks Can Teach Product Managers About Targeted Marketing
I’ve got a quick question for you: where do you keep your money? I’m not talking about pocket change, I’m talking about the big stuff
What Volvo Can Teach Product Managers About Not Crashing Their Careers
When I say “Volvo” to you, what do you think of first? I’m willing to bet that some form of the word “safety” comes to
How Product Managers Manage A Product That Nobody Needs
What’s the first thing that every product manager learns? Simple, that you have to figure out what problem your product solves for your customer if
What Product Managers Need To Know About Going Mobile
If you have been out to a mall, driving in traffic, or attended a sporting event lately then you’ve seen that just about everyone had
Product Managers Could Learn To Love Lipitor
It is the best of times to be a pharmaceutical drug product manager, it is the worst of times to be a pharmaceutical drug product
Product Manager: Can You Hear Me? How To Get Promotions Right
So there sits your product. Sure, some people are buying it, but your product’s account manager and business development manager sure would like more people