The Accidental Product Manager
Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
In this wonderful modern age in which we are all living, just about anything can be purchased online. However, there is a downside to this. You can’t touch online products. You can’t hold them in your hands and feel them. You can’t try them on. What’s missing from this whole online shopping experience is the … Read more
The product managers at Amazon have a bit of a problem on their hands right now. They have a popular voice activated device called Alexa that can play music, look up things on the web, add things to a shopping list and a lot of other things all using voice commands – no typing, no … Read more
As product managers, we all spend our time trying to better understand what our customers really want. This can be a tricky thing to do. We need to understand what motivates our customers in order to better understand how we can provide them with the products that they will be willing to buy. Product managers … Read more
The product managers at Amazon have a big problem on their hands. The company, which is already huge, wants to keep on growing. What this means for the product managers is that they always have to be looking for new businesses that Amazon can expand into. They think that they may have come up with … Read more
Mobile-first thinking is finished, your customer has moved beyond using one device. The most successful brands are now those who understand the connected consumer and make every channel and platform work towards a seamless customer experience. The Open Mobile Summit http://bit.ly/2AsHXhx (November 27th-28th, San Francisco) is the annual hub for globally renowned brands to discuss … Read more
Just exactly what does a product manager job description say that we have to do? Yes yes, we are responsible for creating our product development definition, managing it, and delivering our product. However, is that where things stop? Could it be possible that we also have a responsibility to go out and find new customers … Read more
Congratulations, you are managing a good product. It might even be a great product. However, when it comes time for one of your potential customers to pick a product to solve their problem, why should they choose yours over all of the other options that they have? The Power Of A USP Trying to figure … Read more
So we all know that product manager always have to be prepared to deal with the situation that both they and their product find themselves in, but what should you be doing if you parachute into a situation that you didn’t create? That was the situation that I found myself in recently when I agreed … Read more
Welcome to the 21st Century. There are a lot of products that, despite having had a good product development definition at one time, have gone away in this modern age: the horse whip, typewriters, and, in some cases, paper. The arrival of computers and smart phones would seem to have made a lot of the … Read more
Please buy my product. No, I really mean it – go out now and buy my product! Sadly, this technique of simply asking your customers to buy your product generally doesn’t work for most product managers. Instead, we have to be waiting in the wings until our customers decide that they need a product like … Read more