What To Do About Baby: Product Managers Rethink Baby Products

Johnson & Johnson has fallen behind, can they catch up?

Anyone who has a baby can tell you that they spend a lot of time giving their baby baths. When they do this, they require special products – things like baby shampoo. Surprise, surprise, it turns out that the market for baby products is huge. One of the biggest players in this market is a … Read more

Airbus Product Managers Focus On New Smaller Airplanes

Airbus has given up the big-plane market and will now focus on smaller planes

So what’s a product manager supposed to do when your biggest product has been discontinued? This is the challenge that was facing the Airbus product managers. The company had been building the massive A380 airplane that they had created in order to compete with Boeing’s 747 airplane. However, the market for that type of aircraft … Read more

In Order To Succeed, Should Product Managers Become Smaller?

Sam’s Clubs are getting smaller in order to compete better

If you were a product manager at Walmart’s Sam’s Club, there is one thing that would keep you up at night: Costco. You’d know that your product development definition was broken because the customers that you wanted to come into your Sam’s Club stores all too often were heading over to shop at Costco. The … Read more