The Problem That Product Managers Have With Super-Sized Products

So how did your product start out? I suspect that your company discovered that a group of potential customers had a problem, created a product development definition to solve that problem and then went out and sold a product based on that. With a little luck, both you and your company were successful doing this. … Read more

What McDonald’s Mistake Can Teach Product Managers

Eating at McDonalds is a guilty pleasure that we have all done before. It seems like there is a McDonalds restaurant on just about every corner and when we’re in a rush, or simply don’t have time to plan a meal, we always know that we can go to McDonalds to get something to eat. … Read more

Lessons From Starbucks’ Product Managers: How To Protect Your Product’s Rear

So there you are product manager, sitting on the top of the world in charge of the #1 selling brand of coffee and you’re pulling in something like $4 a cup. Then all of a sudden: blam! The global economy falls off a cliff and suddenly there are a whole bunch of competitors who start … Read more

Can A French Grocery Store Teach You To Be A Better Product Manager?

The Grocery Problem So what’s the most exciting thing that you did last week? I have no idea what your answer might be, but I’m willing to bet good money that going to the grocery store was not high on your list. Over in France the product managers at a company called Chronodrive have figured … Read more