Product Managers Race To Provide One-Day Delivery

Customers will buy from the company that can deliver their package the next day

As product managers, we all spend our time trying to better understand what our customers really want. This can be a tricky thing to do. We need to understand what motivates our customers in order to better understand how we can provide them with the products that they will be willing to buy. Product managers … Read more

Wendy’s Product Managers Take On Breakfast

Wendy's wants to bring in more customers in the morning

So here’s a quick question for you: what’s the most important meal of the day? If you said breakfast, then the product managers at Wendy’s would agree with you. Wendy’s has decided to once again make an attempt to expand their product development definition and start to offer breakfast items in an effort to attract … Read more

Amazon Product Managers Have Grocery Store Dreams

Amazon product managers are increasing their offline presence using grocery stores

The product managers at Amazon have a big problem on their hands. The company, which is already huge, wants to keep on growing. What this means for the product managers is that they always have to be looking for new businesses that Amazon can expand into. They think that they may have come up with … Read more

Amazon Product Managers Prepare For War With Walmart Product Managers

Amazon is getting into a next-day delivery war with Walmart

Amazon is a large and powerful company that dominates the world of online selling. Walmart is a large and powerful company that dominates the world of bricks & mortar selling. These two firms are starting to come into conflict when it comes to next-day home delivery as Walmart starts to move into online sales and … Read more

Boeing Product Managers Struggle To Come Back From The 737 MAX Disaster

Boeing's product managers need to find ways to rebuild trust

Every product manager job is different. Some are easy and some are hard. Right now, being the product manager at Boeing who is responsible for the 737 MAX jet would defiantly fall into the difficult category. The reason that this would be such a hard job to have right now is because this airplane has … Read more

Can Product Managers Bring A Product Back From The Dead?

There’s one aspect of being a product manager that we don’t spend enough time talking about. Killing products. Yes, you heard me correctly. We talk and talk about what we can do to make our products more successful; however, we need to understand that every product comes to the end of the road eventually. When … Read more

Why Product Managers Need To Learn To Love Inbound Marketing

What kind of marketing do you do: outbound or inbound? For that matter, do you even know the difference? In today’s overloaded, hyper connected society, getting the attention of our potential customers has become harder than ever. Darn. As product managers we need to find ways to overcome this hurdle and right now, it’s looking … Read more

Is Microsoft Planning On Having Blue Light Specials?

Put yourself in the shoes of a Microsoft product manger for just a moment. You’ve got a bit of a challenge: you work for a very large and a very powerful company that has lost its cool. In every category where once you ruled supreme, you now have pesky competitors showing up who product are … Read more

How To Market Your Product In 2010

2009 is dead, long live 2009. Ok, so it’s not quite dead yet; however, even as your sales teams are running around trying to close the year out on a high note you as a product manager need to start to set your sights on what you’re going to do to get ready for next … Read more