Product Managers Want To Know: Where Did The Soda Go?

June 26, 2017

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Once upon a time, the Keurig company, you know them – they are the ones who make that single sever coffee machine that uses those little plastic pouches, decided that they wanted to expand into new markets. Their product managers […]

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How To Create Newsletters That Kill

June 19, 2017

In the Twitter and Facebook era in which we are currently living, you might think that sending an email to your existing and potential customers is too old school. However, you’d be wrong. It turns out that email newsletters are one of the fastest growing areas of marketing communication. The reason that emails are such […]

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Tips For Both Setting Your Product’s Price And Then Getting It

June 12, 2017

If you have a talk with a product manager and you ask them what the most challenging part of their job’s product development definition is, more often than not you’ll get the answer “pricing”. As product managers we’d like to maximize the amount of money that the company gets each time it sells our product. […]

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Can HP’s Product Managers Use 3-D Printers To Save The Company?

June 5, 2017

Once upon a time, being a product manager at HP was a great job to have. The company prided itself on its innovations and it was always trying to bring new products to market. However, time has passed and HP fell on hard times. Eventually the leadership at HP decided that they were trying to […]

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How To Find More Customers For Your Product

May 22, 2017

Just exactly what does a product manager job description say that we have to do? Yes yes, we are responsible for creating our product development definition, managing it, and delivering our product. However, is that where things stop? Could it be possible that we also have a responsibility to go out and find new customers […]

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How Can A Product Manager Bring A Bookstore Back From The Dead?

May 15, 2017

As a product manager, one of the things that we like the best is taking on a challenge. However, there has to be a least a chance that we can be successful. If someone came to you and asked you to make a book store become successful in this day and age, would you take […]

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What’s A Cola Product Manager To Do When Your Product Goes Flat?

May 8, 2017

When it’s hot out and you are thirsty, what do you want to drink? No, I’m not talking about a beer – let’s talk non-alcoholic drinks. Due to years and years of spending on enormous advertising campaigns, many of us instantly think of drinking a Coke when we want something cold and sweet. For years […]

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What Would You Do If Walmart Turned Off Your Gas?

May 1, 2017

I seem to recall that there is a type of fish that attaches itself to sharks, I think that it’s called a remora. This fish then gets access to all of the leftovers when the shark feeds. Not a bad relationship, eh? In the U.S. gas station business, there is a company called Murphy USA […]

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Goodbye Scion – What Happened To You?

April 24, 2017

You would think that if you became the product manager of something as big as an automobile, you’d be set for life. I mean, if the company is going to go to the effort of rolling out a new car model, then you’d think that they would be so committed to it that your job […]

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What Do The Whole Foods Product Managers Have To Do To Create Organic Growth?

April 17, 2017

Whole foods is a grocery store chain. It’s actually a pretty special grocery store change and if you talk to any of the people who shop there, you’ll quickly discover that most of them are true believers in the company and the products that they carry. For the past few years, Whole Foods has been […]

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