What Do Starbucks Product Managers Have To Do To Keep Growth Going?

July 30, 2018

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Wouldn’t it be great to be a product manager at Starbucks? Well, if you liked coffee it would be a great job. For the past few years, Starbucks has been experiencing a 5% growth in their stores. However, in the […]

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Product Managers Want To Know: Why Do Malls Fail?

July 23, 2018

Just about every town that we live in has a mall. The mall has a collection of stores that if we need a specific thing, we know that we can visit the mall to get. There are generally food courts and movie theaters there also that cause us to visit the mall. Malls just seem […]

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What Can Top Food Brand Product Managers Do To Get More Shelf Space?

July 16, 2018

There are few product manager jobs that come with as much brand name recognition as those jobs that are associated with the top food brands. We’re talking about being a product manager for a really big company like Kraft Heinz, Kellog, and Mondelez. However, in order to be a successful big food product manager you […]

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Pepsi Product Managers Learn That We Want What We Should Not Have

July 9, 2018

When we think about all of the exciting product manager jobs that are out there, one of the ones that always seems to come to mind are the people who are in charge of the big soft drink products. One of the largest is Pepsi and those product managers must be working hard every day […]

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Product Managers Know How Valuable A Product Name Is

June 25, 2018

As a product manager, you know just how important the name of your product is. We spend a great deal of time trying to come up with the right name that will match the product development definition for each of the products that we manage. Our goal is always to create a name that will […]

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Free Webinar: TGI Friday’s, Marriott and Esurance On Delivering Personalized Product To The Connected Consumer

June 19, 2018

With the digital ecosystem expanding and consumers moving beyond just mobile it is crucial for brands to deliver seamless multi-platform experiences and personalize interactions for their customers. Click here to join this exclusive webinar (9am PST June 28th) with Sherif Mityas, Chief Experience Officer at TGI Fridays; Brad Malinger, VP Design at Marriott and Haden […]

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Can Disney Product Managers Solve Their Sports Problem?

June 18, 2018

Disney is a very large, very successful company. The company is made up of many different parts: consumer products, theme parks, film studios, and media networks. Many parts of the company are doing very well right now, but other parts are not. One of the parts that seems to be struggling is the ESPN sports […]

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Can Starbuck’s Product Managers Take It Upscale?

June 11, 2018

Doesn’t it seem as though the Starbucks coffee shops are just about everywhere by now? There are even some streets that have two of them: one on either side of the street so that people don’t have to flip around to get to a Starbucks. The market for coffee has become so large and so […]

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2018 State of Digital Product: Tesla, Google, IBM and 1000+ Brands Discuss Digital Challenges

June 5, 2018

Product managers understand that the number of connected devices that consumers use has increased and now includes a wide spectrum of devices. Consumers are more informed than ever before with more available options and want a seamless connected experience across their customer journey. Incite Group just published an in-depth, research-led report on the state of […]

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Product Managers Learn How To Deal With A Close Shave

June 4, 2018

All right, how about a quick show of hands out there. Who has spent any time today thinking about the razer that they use to shave with? I’m suspecting that I’m not seeing very many hands up. Razors are one of those things that just always seem to be there when we need them. When […]

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