Amazon Product Managers Prepare To Do The Unthinkable: Open A Store

February 6, 2017

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!You would think that being a product manager who works for Amazon would be a pretty cushy job right? The company operates one of the largest online stores and they don’t seem to have to generate a profit and investors […]

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When Moving Online, Product Managers Need To Do Some Planning

January 30, 2017

Retail businesses are dead. We all need to change our product development definition because everything in the future will.be sold online. Well, ok, maybe not. However, I think that we can all agree that online sales are becoming a bigger and bigger part of just about every company and what you’ve done to help make […]

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Can Product Managers Bring A Product Back From The Dead?

January 23, 2017

There’s one aspect of being a product manager that we don’t spend enough time talking about. Killing products. Yes, you heard me correctly. We talk and talk about what we can do to make our products more successful; however, we need to understand that every product comes to the end of the road eventually. When […]

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Bar Code Scanner Product Managers Find A Way To Grow Their Market

January 16, 2017

Product managers for bar code scanners have it pretty good these days. Their products are in high demand by companies such as Amazon who operate the large warehouses that contain thousands of items, each identified by a unique bar code. These scanners, often called a “brick on a stick”, are used thousands of times each […]

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Product Managers Get Into To Business Of Christmas Lasers

January 9, 2017

The Christmas season has always been the time that home owners take the time to decorate the outside of their homes to celebrate the season. What this generally involved was going into either the attic or the basement in order to drag out box after box that contain outside lights and decorations. Once this had […]

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Is The Best Way To Sell More Books By Giving Them Away For Free?

January 2, 2017

Let’s face it: selling books is tough work. With all of the other distractions that customers have these days, trying to convince them to buy a book, let alone the book that you are trying to sell, can be very difficult to do. In the world of electronic books, product managers are having to modify […]

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Is The Trick To Boosting Product Sales To Simplify Your Product Line?

December 12, 2016

For some odd and strange reason, each and every one of our customers is different from all of the others. What this means for us as product managers is that we often have to tweak our product offering in order to make our product appeal to a specific set of potential customers. If we do […]

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Why Do The Walmart Product Managers Need Their Own Payment System?

December 5, 2016

Hopefully everyone already knows that Walmart is a huge company. Just about every city in America of any significant size has a Walmart located in it. The Walmart product managers have a lot of different challenges that they have to worry about, but one that you may not have been aware of is the need […]

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Car Maker Product Managers Face An Apple / Google Threat

November 28, 2016

I am more than comfortable admitting that I become lost very easily. Even in my home town where I’ve lived forever, when I’m told to go somewhere and get something, the chances are very good that I’ll have no idea where I’m supposed to go. This is why I own one of those fancy Garmin […]

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As Athletes Go All-Natural, What Are The Gatorade Product Managers To Do?

November 14, 2016

Quick question: what happens to a U.S. football coach if his team wins the big game? If you said ″he gets a big container of Gatorade poured over his head″ then you were correct. The reason that this has become such a staple of the sport is because just about every major sporting event has […]

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