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ProductCamp NYC Was The Place To Be To Learn More About Product Managment
ProductCamp NYC Was The Place To Be To Learn More About Product Managment

How much would you pay to become a better product manager in a single day? Can you imagine the impact that that kind of new knowledge could have on your career? The challenge has always been that none of us seem to ever have the time that we need in order to become better product managers. Fear not. This time around I’m going to take care of you, and it’s not going to cost you anything…

Welcome To ProductCamp NYC

Well, not really “welcome” but rather “let’s remember”. An “open source” product manager conference, ProductCamp, was held for the second time in New York City on Saturday, November 6th, 2010. I attended this event for the second time and once again got a chance to present on a number of different product management topics.

At ProductCamps speakers can propose topics that they are willing to speak on. On the day of the event, people in attendance are given the opportunity to vote on which sessions they want to see presented.

I had proposed three separate topics that I would be willing to speak on at this conference. Wouldn’t you know it, all three topics were selected by the attendees! Here are the descriptions for the three sessions that I presented. Links to the presentations are included at the end of each session description.

Session 1: 10 Product Manager Success Secrets

So you’re a product manager — what comes next? You’ve made it this far, but do you know what it takes to reach the next level? In fact, just exactly what is the next level?

In this group discussion Dr. Anderson will share what his 25 years of experience have shown him are the 10 things that every product manager needs to do in order to move on up in their career. Sure, you probably know some of them, but do you know (or are you doing) all of them?

Here’s the link to the presentation material for the “10 Product Manager Success Secrets” session.

Session 2: How The Butterfly Effect Changes Everything For Product Managers

Nobody likes to change and product managers are no different in this from everybody else. However, big changes are coming our way. Let’s face facts: product managers today are “product pushers”. We create a product and then go out and try to get people to buy it.

That’s not going to cut it in the future. Instead, our customers are going to demand that we take a different approach. This means that the job of a product manager is going to dramatically change.

Join me and we’ll talk about what’s coming and how you can prepare for it…

Here’s the link to the presentation material for the “How The Butterfly Effect Changes Everything For Product Managers ” session.

Session 3: What “Jersey Shore” Can Teach Product Managers

Come on, admit it — you watch it, we all do. As embarrassing as it is to admit this, the show’s almost magnetic appeal is based on some solid marketing. Now if only you could discover how you could use the same techniques to make your product as popular!

Join me for a discussion of how you can use what Pauly D, Ronnie, J-Woww , and of course Snooki already know to make you a more successful product manager…!

Here’s the link to the presentation material for the “What “Jersey Shore” Can Teach Product Managers ” session.

What All Of This Means For You

If you made it to ProductCamp NYC this time around, then I hope that we had a chance to meet up. If you didn’t, then these presentations will hopefully give you a taste of what was discussed during this fantastic workshop.

It’s not easy being a product manager, but with great events like ProductCamp NYC it seems to be getting just a little bit easier every day…

– Dr. Jim Anderson
Blue Elephant Consulting –
Your Source For Real World Product Management Skills™

Question For You: What do you think the most important thing that a product manager can get out of a ProductCamp experience?

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What We’ll Be Talking About Next Time

How to correctly price a product has always been a bit of a black art for most product managers. The goal is to not price a product so high that nobody is willing to buy it, while at the same time not pricing it so low that you end up leaving money on the table. It turns out that the correct way to price a product has to do with its parts, not with its cost…