How Can Product Managers Make The World Ready For The Return Of Crystal Pepsi?

August 14, 2017

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Over at Pepsi the product managers are facing a bit of a problem. In the U.S. the amount of cola that is being drunk is currently at a three decade low point. What appears to be happening is that their […]

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Victoria’s Secret Product Managers Have To Deal With Bralettes

August 7, 2017

So, as a man I generally have very little interaction with women’s bras on a daily basis. However, if I was a product manager over at Victoria’s Secret, bras would make up a big part of my day. The reason for this is because the sales of bras makes up roughly 35% of their total […]

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What Would It Be Like To Be A Product Manager At YouTube?

July 31, 2017

Every product manager dreams of being in charge of a successful product. You can well imagine what a great job it must be to be a product manager who works for YouTube. The online YouTube service has over 1 billion users! However, their biggest challenge right now is that they basically are not making any […]

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Solving The Challenge Of Making Reordering Products Simple And Easy

July 24, 2017

So here’s an interesting question for you: when you customer uses up or runs out of your product, how do they go about ordering more from you? Perhaps this question would be better stated “how hard is it to order more of your product?” If you can put yourself in your customer’s shoes for just […]

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Sprint Product Managers Try To Take On AT&T And Verizon

July 10, 2017

Being a product manager who works in the highly competitive wireless market has got to be a struggle every day. There are not a lot of players in this market, in the U.S. there really is just AT&T, Verizon, Sprint and T-Mobile. However, each of these companies is always looking for ways to steal market […]

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Product Managers Want To Know: Where Did The Soda Go?

June 26, 2017

Once upon a time, the Keurig company, you know them – they are the ones who make that single sever coffee machine that uses those little plastic pouches, decided that they wanted to expand into new markets. Their product managers looked around and what they discovered is that the rest of us drink a great […]

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How To Create Newsletters That Kill

June 19, 2017

In the Twitter and Facebook era in which we are currently living, you might think that sending an email to your existing and potential customers is too old school. However, you’d be wrong. It turns out that email newsletters are one of the fastest growing areas of marketing communication. The reason that emails are such […]

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Tips For Both Setting Your Product’s Price And Then Getting It

June 12, 2017

If you have a talk with a product manager and you ask them what the most challenging part of their job’s product development definition is, more often than not you’ll get the answer “pricing”. As product managers we’d like to maximize the amount of money that the company gets each time it sells our product. […]

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Can HP’s Product Managers Use 3-D Printers To Save The Company?

June 5, 2017

Once upon a time, being a product manager at HP was a great job to have. The company prided itself on its innovations and it was always trying to bring new products to market. However, time has passed and HP fell on hard times. Eventually the leadership at HP decided that they were trying to […]

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