What Can McDonalds Product Managers Do To Capture Young Customers?

February 19, 2018

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!The product managers at McDonald’s have a problem on their hands. A recent study revealed that among younger burger eaters, the millennials, only one in five has ever eaten a Big Mac burger. For a 61 year-old burger chain, this […]

Read the full article →

How Can Product Managers Get Kids To Buy Groceries?

February 12, 2018

If you were the product manager for a grocery store, you wouldn’t think that you’d have to worry about getting young people to come into your store and buy things, would you? I mean, we all need the food products that grocery stores sell. Traditionally people have always shopped for food the same way: they […]

Read the full article →

Is Offering Private Label Brands A Good Move For Amazon?

February 5, 2018

By now we all know Amazon as the gigantic online store that sells just about everything. However, what a lot of us may not realize is that, depending on where you live, Amazon has expanded their product development definition to sell food. Lots of food. The product managers over at Amazon are under pressure to […]

Read the full article →

Why McDonald’s Is Losing The Burger War And What Their Product Managers Can Do About It

January 29, 2018

The product managers over at McDonalds have a problem on their hands. Yes, they work for one of the most successful companies in the world. For over 60 years McDonalds has been synonymous with fast food. However, the world is changing and McDonalds is not changing with it. A recent study showed that only one […]

Read the full article →

Product Managers Look For A Way To Make A Better Burger Without Meat

January 22, 2018

The majority of consumers identify themselves as being meat lovers. What this means is that they like their burgers to be made with a nice juicy piece of meat. For a variety of reasons, this has created a challenge that a number of different product managers are trying to solve. Can they change the burger […]

Read the full article →

Is It Time For Amazon’s Product Managers To Go Back To College?

January 15, 2018

Let’s face it, Amazon is a very big company that has done a lot of things correctly. We all know that we can visit their web site, pick out something that we want and almost magically it’s going to show up at our door in just a few days. All of this success has put […]

Read the full article →

Email Communication Etiquette for Product Managers

January 8, 2018

Note: this post was written by Jackie Being able to communicate with coworkers and clients face-to-face is the best way to get your message across, but it is also time consuming. When there is a lot to get done during the day, email communication is often the quickest, easiest and most cost-effective way of getting […]

Read the full article →

Your New Year’s Resolution: Subscribe To The Accidental Product Manager Newsletter!

January 2, 2018

Yet another New Year is almost here! What is your plan for becoming a better product manager in the new year? Clearly you are already reading The Accidental Product Manager blog and so that’s a step in the right direction! However, there’s one more thing that you need to do: subscribe to The Accidental Product […]

Read the full article →

Product Managers Struggle To Get Dashboard Screens Correct

December 18, 2017

If you’ve had a chance to jump into a new car lately, undoubtedly your attention has been drawn to the dashboard screen that just about every car has nowadays. Car manufactures are changing their product development definition and moving more and more of the car’s control and monitoring systems over to these centralized dashboards in […]

Read the full article →

How Product Managers Market Death

December 11, 2017

I’m hopeful that most of us don’t spend a lot of time each day thinking about death. For most of us this is not a pleasant subject and so we try to avoid thinking about it as much as possible. That is unless you happen to be a product manager who is involved in the […]

Read the full article →