What Do Product Managers Need To Know About Self-Driving Cars?

November 6, 2017

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!The world of automobiles stands on the edge of a brave new world. Due in part to a big push by Google along with a number of universities and other car manufactures, the era of self-driving cars is fast approaching […]

Read the full article →

Is Twitter Out Of Control?

October 30, 2017

Hopefully you are well aware of just who Twitter is. The micro blogging service has over 313 million monthly users (just think about adding that to your product manager resume). If you turn on just about any television program, they are always talking about what is being discussed on their Twitter feed. This is all […]

Read the full article →

What Does The Internet Of Things Mean To Product Managers?

October 23, 2017

Just in case you’ve been living with your head under a rock, there is this thing called the “internet of things” that is getting ready to take over the world. What is meant by the internet of things can vary from person to person, but basically what it means is the creation of a world […]

Read the full article →

How Home Depot Product Managers Are Fighting Back Against Amazon

October 16, 2017

If you are a product manager working in the field of retail goods, there is one word that should strike fear in your heart: Amazon. Retailers like Macy’s, Nordstrom’s, and Kohl’s have all been reporting decreased sales and the culprit is Amazon. They are all losing customers to the online giant. It turns out that […]

Read the full article →

The Secret To Marketing Packaged Foods

October 9, 2017

I can only speak for myself, but when I go food shopping I’m on a mission. I find what I’m looking for, I put it in my cart, I check out, and then I’m done. It turns out that the world is filled with a lot of people who shop differently than I do. These […]

Read the full article →

When Is A Diet Soda Not A Diet Soda?

October 2, 2017

It turns out that if you are a product manager who works for either Coke or Pepsi right now, things are not going so well for you. The market for their diet sodas is starting to tank. Last year sales of Coke and Pepsi diet drinks fell by 4.6% and 7.7%, respectively and that can’t […]

Read the full article →

What Can Product Managers Learn From Japanese Cigarettes?

September 25, 2017

No matter how you personally feel about smoking, you have got to admit that the market for cigarettes is huge. You can hardly go into a gas station without being confronted with an entire wall of different brands of cigarettes all of which have just slightly different product development definitions. With so many different types […]

Read the full article →

What Should Product Managers Do When Their Main Product Fails?

September 18, 2017

Unless you’ve been living under a rock for the past few years, you’ve probably heard about a company called Theranos. They are a Silicon Valley startup that attracted a lot of attention. They claimed that they had invented a product that with just a minute amount of blood from an individual could run a large […]

Read the full article →

Product Managers’ Customers Are Now Shopping Online

September 11, 2017

The times they are a changing. As product managers it is our responsibility to stay on top of trends that are affecting our customers. One very important trend is just exactly how our customers are going about buying things. In the old days, customers would decide that they needed something, get in their car and […]

Read the full article →

So What’s Wrong With Twitter?

August 28, 2017

So here’s a question for you: do you “tweet”? By that question, of course, I mean do you use the social networking tool Twitter? During the course of an average day do you micro-blog and send out messages to your “followers” that are no more than 140 characters in length? It turns out that a […]

Read the full article →