Is The Trick To Boosting Product Sales To Simplify Your Product Line?

December 12, 2016

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!For some odd and strange reason, each and every one of our customers is different from all of the others. What this means for us as product managers is that we often have to tweak our product offering in order […]

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Why Do The Walmart Product Managers Need Their Own Payment System?

December 5, 2016

Hopefully everyone already knows that Walmart is a huge company. Just about every city in America of any significant size has a Walmart located in it. The Walmart product managers have a lot of different challenges that they have to worry about, but one that you may not have been aware of is the need […]

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Car Maker Product Managers Face An Apple / Google Threat

November 28, 2016

I am more than comfortable admitting that I become lost very easily. Even in my home town where I’ve lived forever, when I’m told to go somewhere and get something, the chances are very good that I’ll have no idea where I’m supposed to go. This is why I own one of those fancy Garmin […]

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As Athletes Go All-Natural, What Are The Gatorade Product Managers To Do?

November 14, 2016

Quick question: what happens to a U.S. football coach if his team wins the big game? If you said ″he gets a big container of Gatorade poured over his head″ then you were correct. The reason that this has become such a staple of the sport is because just about every major sporting event has […]

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Lessons For Product Managers From HBO

November 7, 2016

We all know who HBO is, right? They are the premium cable television channel that even if you subscribe to cable, if you want HBO you have to pay an additional fee to get. Back in the day, HBO was the place where you could watch recent movies before they showed up in your local […]

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What Should Tesla Product Managers Do When Your Customers Try To Break Their Product?

October 31, 2016

Let us imagine for just a moment that you are a product manager who is in charge of a hot product – everyone wants to have one of these things. However, what if once you sold your product to a customer, they started trying to break it? Not only did they do this, but they […]

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Can 7–11 Product Managers Make People Visit Their Stores More Often?

October 24, 2016

As a testament to just how ubiquitous they are, if I was to say “7-11” to you, what would be the first thing that flashed into your mind? In some cases it might be a slurpee, in others it might be the iconic sign. No matter, we all have an image that would appear in […]

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How Can Product Managers Help Sbarro Come Back From The Brink?

October 17, 2016

I’m pretty sure that at one time or another, we’ve all eaten at a Sbarro pizza store. In my case, I’ve run into them in airports as I’ve been looking for a quick lunch or dinner on the way to catching my next flight. They are also in just about every mall out there. However, […]

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Is Going Direct To Your Customer The Next Step For Product Managers?

October 10, 2016

How does a customer get their hands on your product? If it is like most products, your product development definition called for a middleman to be involved. You create your product and then provide it to some sort of a middleman who runs a store or a catalog. The customer determines that they would like […]

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What Can Product Managers Learn From Disney About Pricing?

October 3, 2016

Can you tell me where “… the most magical place on earth…” is? If you said “Disney”, then good news – roughly a billion dollars of advertising over the years has done its job in creating a solid product development definition. Going to a Disney theme park is the dream of many families. They may […]

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