Is Going Direct To Your Customer The Next Step For Product Managers?

October 10, 2016

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!How does a customer get their hands on your product? If it is like most products, your product development definition called for a middleman to be involved. You create your product and then provide it to some sort of a […]

Read the full article →

What Can Product Managers Learn From Disney About Pricing?

October 3, 2016

Can you tell me where “… the most magical place on earth…” is? If you said “Disney”, then good news – roughly a billion dollars of advertising over the years has done its job in creating a solid product development definition. Going to a Disney theme park is the dream of many families. They may […]

Read the full article →

How Product Managers Are Turning Cereal Into A Global Food

September 26, 2016

I’ve got a question for you. If I asked you to prepare a bowl of cereal, would you know how to do it? I’m willing to bet that you scoff at this question: everyone knows how to do this. You get the cereal out, get the milk out, get a bowl and a spoon, put […]

Read the full article →

New Book: What Product Managers Need To Know About World-Class Product Development

September 20, 2016

As product managers it is our responsibility to create products that our customers will want and that will end up being profitable for our companies. It turns out that this is no easy task. Identifying what a customer really wants and then turning that into a feature that can be delivered to a customer is […]

Read the full article →

First Things First: How Does A Product Manager Start?

September 19, 2016

So you are in the process of starting your brand new product manager job. Congratulations. Now what? What is the first thing that you are going to need to do? As we all know, there are a ton of things that you could do including creating a product development definition, but where to start? I […]

Read the full article →

How Product Managers Can Check The Sofa For Coins

September 12, 2016

Have you ever been broke? I mean really, really broke? If you have, then you know what you have to do when you need to buy something. It could be something as simple as toilet paper, or coins to do your laundry. You need money and you have none. When this happens, you go on […]

Read the full article →

UPS Product Managers Experiment With The World Of 3D Printing

August 29, 2016

When someone mentions UPS to you, what do you generally think of? Probably one of their brown trucks that we see everywhere or perhaps it is one of their delivery employees dressed head-to-toe in their traditional brown uniform. However, this may all be changing. The product managers at UPS believe that they have seen the […]

Read the full article →

What Can Twinkies Teach Product Managers About New Markets?

August 22, 2016

So how do you feel about the snack foods made by the Hostess company: Twinkies, Ho Hos, Ding Dongs, etc.? I must confess that these days I get a little overwhelmed when I think about just how rich they are; however, in my childhood I suspect that I ate more than my fair share! The […]

Read the full article →

More Features Or Better Usability – The Product Manager’s Dilemma

August 15, 2016

As product managers we are driven people. We want our product to be #1 in its marketplace. What this means is that when our potential customers go shopping, we want them to take a look at our product and see that it is clearly the one that they want – no other product even comes […]

Read the full article →

Product Managers Struggle To Discover: Just How Dumb Are Your Customers?

August 8, 2016

How important is honesty to a product manager? You would think that this would be a big deal to most of us, right? The thinking goes that if we’re not straight with our customers, they they’ll stop trusting us and they’ll go somewhere else to get the products that they need to solve their problems. […]

Read the full article →