Lessons For Product Managers From HBO

November 7, 2016

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!We all know who HBO is, right? They are the premium cable television channel that even if you subscribe to cable, if you want HBO you have to pay an additional fee to get. Back in the day, HBO was […]

Read the full article →

What Should Tesla Product Managers Do When Your Customers Try To Break Their Product?

October 31, 2016

Let us imagine for just a moment that you are a product manager who is in charge of a hot product – everyone wants to have one of these things. However, what if once you sold your product to a customer, they started trying to break it? Not only did they do this, but they […]

Read the full article →

Can 7–11 Product Managers Make People Visit Their Stores More Often?

October 24, 2016

As a testament to just how ubiquitous they are, if I was to say “7-11” to you, what would be the first thing that flashed into your mind? In some cases it might be a slurpee, in others it might be the iconic sign. No matter, we all have an image that would appear in […]

Read the full article →

How Can Product Managers Help Sbarro Come Back From The Brink?

October 17, 2016

I’m pretty sure that at one time or another, we’ve all eaten at a Sbarro pizza store. In my case, I’ve run into them in airports as I’ve been looking for a quick lunch or dinner on the way to catching my next flight. They are also in just about every mall out there. However, […]

Read the full article →

Is Going Direct To Your Customer The Next Step For Product Managers?

October 10, 2016

How does a customer get their hands on your product? If it is like most products, your product development definition called for a middleman to be involved. You create your product and then provide it to some sort of a middleman who runs a store or a catalog. The customer determines that they would like […]

Read the full article →

What Can Product Managers Learn From Disney About Pricing?

October 3, 2016

Can you tell me where “… the most magical place on earth…” is? If you said “Disney”, then good news – roughly a billion dollars of advertising over the years has done its job in creating a solid product development definition. Going to a Disney theme park is the dream of many families. They may […]

Read the full article →

How Product Managers Are Turning Cereal Into A Global Food

September 26, 2016

I’ve got a question for you. If I asked you to prepare a bowl of cereal, would you know how to do it? I’m willing to bet that you scoff at this question: everyone knows how to do this. You get the cereal out, get the milk out, get a bowl and a spoon, put […]

Read the full article →

New Book: What Product Managers Need To Know About World-Class Product Development

September 20, 2016

As product managers it is our responsibility to create products that our customers will want and that will end up being profitable for our companies. It turns out that this is no easy task. Identifying what a customer really wants and then turning that into a feature that can be delivered to a customer is […]

Read the full article →

First Things First: How Does A Product Manager Start?

September 19, 2016

So you are in the process of starting your brand new product manager job. Congratulations. Now what? What is the first thing that you are going to need to do? As we all know, there are a ton of things that you could do including creating a product development definition, but where to start? I […]

Read the full article →

How Product Managers Can Check The Sofa For Coins

September 12, 2016

Have you ever been broke? I mean really, really broke? If you have, then you know what you have to do when you need to buy something. It could be something as simple as toilet paper, or coins to do your laundry. You need money and you have none. When this happens, you go on […]

Read the full article →