Product Managers Prepare To Do Battle Over Golf Balls

May 21, 2018

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!When you think about the game of golf, what do you think about? If you are like me, you probably picture Tiger Woods hitting a golf ball, those very pretty greens that everyone plays on, or maybe even a nice […]

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Fashion Teaches Product Managers About Speed To Market

May 14, 2018

If you had to, how quickly could you get a new product to market? One month, two months, 6 months, a year? For most product managers, we get our next product to market when we choose to get it there – our customers really don’t have too much say in the matter. However, over the […]

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Gatorade Product Managers Go High-Tech

May 7, 2018

I’m pretty sure that we all know about Gatorade – the brightly colored sports drink that we always see pro athletes drinking during matches and pouring on their coaches when they win a game. However, times change. The product managers at Gatorade realize that they need to change their product development definition with the times […]

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Does Anyone Really Want To Shop For Food At Amazon?

April 30, 2018

Let’s face it, Amazon is a very large company. Once you get to be that big, you’ve got a significant problem on your hands. Your investors expect you to keep growing, but you are already so large that it can be difficult to do. The product managers over at Amazon think that they’ve come up […]

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Product Managers Attempt To Get NASCAR Back On Track

April 23, 2018

Once upon a time (about 10 years ago) the American racing system called NASCAR was at the top of its popularity. There were movies made about it, and fans tuned in to watch every race on television. However, those days are now long over. The television audience for NASCAR races is down by 45% in […]

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How Can Product Managers Get Their Customers To Ride?

April 16, 2018

How do you get to work every day? If you are like most of us, you jump into a car and drive there. However, there are some people, product managers among them, who instead jump on their motorcycles and drive them to work. Over at the Polaris company, their product managers would like more of […]

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Should Product Managers Allow Customers To “Hack” Their Product?

April 9, 2018

As product managers we believe that we are reasonably smart people. We know what our customers want. That means that we work with our development teams, design a product development definition, and then we create products that will solve problems for our customers. However, I think that we can all agree that we don’t know […]

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Can Product Managers Have Their Meal- Kit And Eat It Too?

April 2, 2018

I’m pretty sure that we’ve all felt this way at some point in time. We come home from work, we’re exhausted and then all of sudden we realize that we have nothing planned for dinner. If you are like me, this is the evening that you end up calling out for pizza or grabbing something […]

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How Video Store Product Managers Manage To Still Hang On

March 19, 2018

Can anyone remember back in the day when there used to be a video rental store on just about every corner? We’d all head down to the rental store on a Friday with hopes that the latest release would be still in stock. We’d browse the aisles, pick out our one or two movies, perhaps […]

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Product Managers Tackle The Santa Problem

March 12, 2018

So what’s the one thing that everyone knows about Santa? That he always delivers his gifts to the good boys and girls on Christmas morning. Not the day after Christmas. Or a week later. He gets it there on Christmas morning. As you might imagine, with more and more parents buying things online, the actual […]

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