Networking 101 For Product Managers

Even Product Managers Need To Work At Developing Their Professional Networks
Even Product Managers Need To Work At Developing Their Professional Networks

I don’t care if you’re the best Product Manger this world has ever known, you may still find yourself without a job sometime – especially in this economy. Yeah, yeah we all know that we should have been networking like crazy all along; however, the sad truth is that all too often we neglect this career responsibility until it’s too late and we’re out on the street. What’s a Product Manger to do then?

I’m sure that even the worst networkers among you have a stack of other people’s business cards somewhere. The sad truth is that every day our networks get just a bit more out of date. If you were to go through your current list of contacts, how many of those do you think would have moved on to new jobs and phone numbers / email addresses?

The reality of a modern Product Manger’s life is that you always have to be ready to move on. You may not see the end of your current job coming; however, when it comes you need to make sure that it is no surprise to you. The new career rule is that you always have to be ready to move at a moment’s notice.

So how do you jump start a professional network that you’ve allowed to grow old? The first step is to find the people who WERE in your network. There are many different ways to do this:

  • Email them (often there may be an auto reply with their new email address)
  • Use the Internet to search for them – this is when it’s great to have contacts with unusually spelled names!
  • Ask coworkers to reconnect you to people that they’ve stayed in touch with better than you.

Need I mention online professional social networks like LinkedIn and Plaxo? These days everyone seems to be using these and one of the nice benefits is that once you connect to them, you’ll be able to reach them even if they change jobs.

There’s more, but we’ll talk about that next time…

Is your professional network up-to-date? How much time do you spend working on it each week? Have you ever had to use it? Did it work out for you? Leave me a comment and let me know what you are thinking.



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Over the last 25 years, Dr. Anderson has transformed failing products worldwide. Dr. Anderson will turn these money pits into money makers. Welcome to the premier blog for learning how to develop, launch, and manage wildly successful products.

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